SS’20: Blend it with Tie N Dye! #TrendAlert

Let the watercolours take over! Spring Summer 2020 is back with tie-dye, in all it’s ombre shades!

Tie and dye made a comeback this season in all its bright hues, patchwork and all over effects! But what’s the difference you ask? This season it has a watercolour effect, unlike last year’s patterned ones. No patterns, no designs, just splashes of colour for your new look!

Inspired by the DIY community and 70s styling, of course, this trend has a hippie touch to it with faded shades and hallucinogenic finishes. This trend became a way of self-expression for many individuals in the 1960s. A simple, inexpensive and more importantly, a unique trend that could be created right in your backyard!

Trend Highlights

Colour – It – Yourself this Season!

With all the colours raging this Spring, the ramps were surely having a gala time. While Longchamp showcased ombre shading on pleated dresses, Prabal Gurung added the abstract to this trend. With overall prints, it immediately led us to brunches and beaches. Versace, on the other hand, had a tropical play on their mind. From hoodies, coats to pantsuits and printed stockings, the brand added tie-dye to never seen before looks. Layered, head-to-toe prints to colour-blocked, Versace wasn’t leaving any stones unturned.

Alberta Ferretti’s collection was an ode to the 70s with shorts, hobo bags and jumpsuits. and on top of that, colour-blocking with tie and dye added just the right amount of vacation vibe. Carolina Herrera’s collection true to the woman of Herrera included brightly-hued multi-colour outfits. One of our favourite, a tie-dyed skirt with a matching belt and a white shirt – talk about new formals.

Dior’s collection had all the Earthy feels with flats, tie-dyed jumpsuits, jackets and straw hats. From multi-coloured to blue hues, there was one for all! Another of our favourite was the shaded jacket on top of a swimsuit. Now we’re definitely feeling That 70s style! Kim Shui included this trend on sheer fabrics. while Tod’s played a patchwork game. Raquel Allegra’s beachy aura was hard to miss, while Isabel Marant gave us serious casual goals with a tie-dyed jumpsuit.

Ulla Johnson, Vivienne Westwood, MSGM and Koche were some other brands also experimenting with this trend.

Colour Looks, Hippie Styles

After all the colour takeover across the runways, the celebs too were waiting for their turn to flaunt this trend! While we had Gigi Hadid stepping out of a car in all the ombre we need, Camila Cabello COULD NOT be more comfortable in that tie-dye sweatpants outfit. There was also Lady Gaga, La Rosalia (See: Elleusa), the Jenner sisters (Kylie & Kendall), Blaire Eadie, Chiara Ferragni and Gilda Ambrosio who were totally making us swoon with their caz-cool outfits.

On the homefront too, this trend was making a lot of buzz around town. From Alia Bhatt’s monochrome stepping-out-for-some-coffee feels to Alaya’s all set for a walk, jog whatever mood, tie-dye was truly adding the art to this trend. Radhika Apte, Pooja Mor, Jhanvi Kapoor, Sara Ali Khan, Ananya Pandey and Sana Khan, were some of the other celebs rocking this dreamy, groovy update of the trend.

The Tie N Dye Collection

This season tie-dye went from a print to a DIY concept that was all about the colours, making it look like a watercolour painting. This colourful vibe had to be captured in one of our collections! Making the ombre pop and staying true to the cheery and quirky chi of this trend, we’re added enamel on gold.

This season brought back the 70s tie-dye styling with a pinch of water. In a dreamy, vivid & groovy take, we created a range in gold with Magenta, Blue, Pink & Green enamel shades for the perfect summer look!

– Shobhit

Designer’s Moodboard

Take a peek into our collection!

So let your free-spirited style show off this season and that too in all the colours you’d like! Brighten up your work clothing with a pop of ombre or make those casual day outs or coffee runs a list more fun with tie-dyes and also gold!

Check out our entire Tie N Dye Collection here!

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