SS’21: The Colour Explosion of the Season! #TrendAlert

Summer 2021 is the season of childhood nostalgia! Coming straight outta your old colour pencil cases, all the bright and radiant colours are here to make you glow. Wanna check out whats and hows of this rainbowy trend? Read on.

That Historical Radiance of Colour

Bright hued clothing was saved just for the riches, up until the mid 19th century, while slowly losing that stature. But that’s not the case anymore. With time, as fashion designers started including diverse colours and styles as “in-vogue” every season, high and bright got their due place. People started viewing radiant coloured dressing as lively and full of life. Taking a cue from the tumultuous gone-year, radiant colours are providing a sense of hope and optimistic energy! A much-needed refresh. Much required vibe of peace.

Rainbows N Unicorns on the Runway

Another trend with a message brimming with positivity, radiant colours are here to bring a new life to the pandemic dullness. This Summer, think pinks with a punch, brightest shades of green, and sweet sunny yellows! This Spring-Summer 2021, ramps and runways also got the message quite right. From Zimmermann and Roksandas’ monochrome yellow and red gowns to Stella Jean and Valentino’s big floral prints on brights – the aura was all Spring-sunny! 

Alberta Ferretti and Acne Studios embraced the light sheer clothing in bright popping colours. Whereas, Halpern was all big and bright with the kaftan-inspired look.

Marques Almeida went sunny yellow in all possible ways – big tees, big shirts, and crop tops! Molly Goddard’s ruffled skirts in bright red with rainbow-y cocktails in tops and jackets was a complete package in itself! Giambattista Valli and Michael Kors went simple and minimal with fresh grassy green gowns. Accessorizing this monochrome look with flat sandals, they let the colours do their magic. Michael Kors also went easy with evening clothes by adding an array of asymmetrical knits with pareo-style wraps skirts – all green!


That Bright Celeb World

When the world is embracing these big bright hues, how will celebs be behind? Kylie Jenner experimented with all hues at hand – be it pumpkin orange, minty green or hot pink! The timeless beauty Jennifer Lopez was also in her forever mood to shine in her mustard yellow punky tracks. Big stars like Nicole Kidman, Scarlet Johnson, Rachel Brosnahan to, Taylor Swift, Zendaya and Gwen Stefani went rainbowy in their monochromes and radiant colour combos!

Our Bollywood hotties Priyanka Chopra and Shilpa Shetty were nowhere behind in the game of playing with colours. Ask royal blue, grass green, sunny yellow or orange – they said Yes to all! 


The newbies Janhvi Kapoor, Sara Ali Khan and Kiara Advani also flaunted cherry reds, neon yellows to all possible brights whenever and wherever they could. From Parineeti Chopra, Bhumi Pednekar, Deepika Padukone to Sonam Kapoor, Nora Fatehi, and Mouni Roy were also seen picking from the lively colour box of life.

The Radiant Colour Collection

With this bright trend radiating like Sun and fresh like colours of the rainbow, we bring you something equally lively and in gold! Taking inspiration from this colourful season, we have created a range in gold with bright enamel hues. There’s a new colour palette for casuals from Marigold Yellow, Pear Green to Hot Pink, Cherry Red and Royal Purple. 

Radiant Colour Collection - Designer's Mood Board
Radiant Colour Collection – Designer’s Mood Board

Designer’s Quote

Brighter than the Sun is no longer a song but the motto of Spring-Summer 2021. Adding all the hope, positive energy & cheerfulness to outfits, there’s a colour blow-up that’s hard to miss. Translating this trend, we created a range in gold with pops of enamel work that’ll pair brilliantly with all your casual avatars!

Check out some picks from our Radiant Colour Collection:

Radiant Colour Trend 2021 Radiant Colour Trend 2021 Radiant Colour Trend 2021 Radiant Colour Trend 2021 Radiant Colour Trend 2021 Radiant Colour Trend 2021 Radiant Colour Trend 2021

While you’re all set to make your summers a notch more radiant, add the glint of gold to it, with bright-hued enamels. Pair it with the brightest yellow dress you have or that long kept cherry-red tee, or any colour you can think of. We have everything for you to go slay with it!

Explore the entire Radiant Colour Collection here!

SS'21: The Colour Explosion of the Season! #TrendAlert
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SS'21: The Colour Explosion of the Season! #TrendAlert
Coming straight outta your old colour pencil cases, this SS'21 all the bright and radiant colours are here to make you glow. Read on.
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