As consumers, we have so much power to change the world by just being careful in what we buy – Emma Watson
Times are changing at an unprecedented rate and sustainability really is the way forward. After a recent setback with the global pandemic, an increase in the urgency to employ eco-friendly means of production and consumption has been recognized.
There’s an urgent need to protect, preserve, and make conscious choices with the alarming increase in global warming and greenhouse gas emissions—more so when the fashion industry contributes almost 10 percent!
What exactly is ‘Sustainability’ in terms of Fashion?
Sustainable fashion, or Eco-fashion, is an all-inclusive term describing products, processes, activities, and actors (policymakers, brands, and consumers) aiming to achieve a carbon-neutral fashion industry, built on equality, social justice, animal welfare, and ecological integrity.
Eco-Friendly Fashion & Melorra
This Spring-Summer there’s more than meets the eye. This Eco-Friendly Collection by Melorra is more about a lifestyle than a trend. Inspired by the vision of sustainability, we have taken an eco-minded approach and created a range of Gold necklaces which features a detachable cord made with Kala cotton- a sustainable fabric produced In India by the local artisans, and a range of Gold earrings.
The endeavour this season is to step into a woken conscience and sustainable future while keeping it casual, lightweight, experimental and exceptionally minimal.
Why Kala Cotton?
Kala cotton is genetically pure, durable, soft, naturally grown, and weather resistant. It doesn’t require any fertilizers or pesticides which makes it eco-friendly. The best part? It is a product grown in India.
Fashion Statement with a Conscious Touch
With a selection of unique minimalistic jewellery of just earrings and pendants, let’s take an eco-minded approach while slaying each look.
Look beyond the eco-friendly space and get your hands on this fashionable selection of gold jewellery with Sustain-in Kala Cotton Cords. After all, it’s not just about accessories, but about making a statement too!
Celebs Embrace Eco-Friendly Fashion!
Celebrities like Masie Williams, Emma Watson, Serena Williams and Rihanna among others advocate cruelty-free and eco-friendly products and are seen promoting brands like Chloe, Susi Studios and other brands which promote sustainability.
B town celebs such as Anushka Sharma, Taapsee Pannu and fashion influencer Masoom Meenawala are seen making conscious choices and promoting environment-friendly initiatives. 
Hope for a Greener Tomorrow!
The fashion industry produces a huge amount of waste but lately- Reduce, Reuse, Recycle, Upcycle and Thrifting are the mantras even for fashion enthusiasts! With the adaptation of eco-friendly means and the advancement in technology – alternative leather products are created using apple waste or out of mushrooms, the creation of biodegradable shoes, products with zero wastage and many such steps are taken for a woke future in fashion. It is however not limited to a naturalist approach to fashion as designers have kept it super stylish too!
From Stella Mc Cartney, Gabriela Hearst, and Loewe to Maison Margiela, all expressed this sustainable trend with the use of Mushroom leather, rubber and bio-degradable shoes, and all fabrics created with lately zero waste.
Pro Naturalist fashion Tip
You may pair the necklace with your environment-friendly Linen products – with A-to-Z linen tucked shirt and trousers or dresses. For the best look, add it with the matching earrings.
Doesn’t it feel good and cool at the same time when you know how little steps taken can make great changes while keeping it voguish?
Every step is impactful!
Why not make a conscious choice every day?
The wait is over!
It’s time to grab your hands on these pieces from the Eco-Friendly Collection.
There’s never a dull moment and we make sure to keep you super stylish and updated with the latest collections.
Happy Shopping@ Melorra!
