Team Melorra

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We are Melorra! Founded by Saroja Yeramilli in 2016, we are a pretty young start-up. We want to change the way real jewellery is looked at, bought & stocked. Our jewellery is super fashionable, affordable, easy to wear, made of quality that you’d love and is perfect match for your everyday outfit. Delivered to your doorstep, with certifications and hallmarks for proof, plus a lifetime exchange policy to top it all off, you gotta check us out!

SS ’20: For the Love of All Things Victorian #TrendAlert

Spring Summer 2020 has a new take on prints! With vintage prints and Victorian wallpaper, there’s a new inspiration in tow! After the black and white shades and head-to-toe outfits, the ramps were moving towards a new inspiration. With one eye on the Victorian past and the other on modern silhouettes, this trend combines the two worlds in perfect harmony. And that too, with an all-over print! Taking a refined and romantic front from the Victorian wallpapers, this trend reminds us of the days gone by. Reimagining the drawing-room personality combined with floor-sweeping hemlines, it’s a love affair to follow. Vintage Designs, Modern Silhouettes Reimagining prints this season, it was about the flora touch to silhouettes of the new. In a repetitive pattern that could be seen on the Victorian wallpapers, designers had a fresh take to showcase. While Erdem created waist-less gowns and all-over-print, Simone Rocha’s took a tablecloth…

SS ’20: Which Colour Do You Block? #Trendalert

Spring Summer 2020 is bringing a lot of vibrant shades with this new trend. With lively colours and complementary shades, it’s the new colour way to take! With bright blocks of colour, the ramps were totally lit with the 70s colour-blocking trend. This trend is known to have originated from the artwork of Dutch painter, Piet Mondrian. Creating geometric structures with contrasting shades, it was a colourful affair. This style was incorporated by Yves Saint Laurent, that included both complementary shades and colour-blocking. And by the time 1960s struck, colour-blocking became a way of expression. With bright and bold colour combinations, it was the new style wave that took over. Hues to Drool Over Starting off the colour fest was Alice + Olivia, with their range of bold contrasting shades like no other. From pastel hues combined with radiant skirts to dresses with bows, it was a colour parade unlike…

SS ’20: The Greek Take on Drapes! #NewLaunch

Bring out the Goddess in you this Spring Summer 2020, with drapes and silhouettes like never before! With a new take on drapes, Spring-Summer 2020 added more power to femininity. The question of the season, what if women were our saviours, was resonated across all ramps and runways. Maria Grazia Chiuri deserves special mention for her Spring 2020 Couture show, that blew everyone away. And bringing the Goddesses down to Earth and walking the ramps. Morphing the ramp in a womb-like shape, Dior was all set to blaze it up. With a wall hanging that said – What If Women Ruled the World, the air called out femininity all across.  In draped metallic patterns, cut fringes, braided ropes and Roman sandals, the ramps were clearly all about the Goddesses. And we couldn’t agree more. Dreamy. Determined. Dauntless Although drapes have been a constant part of the ramps, this season the…

SS ’20: The Super Woman Edition!

Superheroes have always appealed to us since our childhood. With comics to read about, or watching Shaktimaan on TV, there was something or the other that led to a superhero. Although many of us (including some of us here) have grown up, the aspect of a superhero beating the villain, still adds on that optimistic and excitement view towards life. And why shouldn’t it? Just think about it, a spider biting a human, someone dropping out of another planet (both Superman and Wonder Woman fall in This category), give us this hope, that everything will turn out fine. And when fashion has a take on it, that has GOT to put in a lot more faith into it! With the Catsuit outfit trending on all ramps and runways, it was about women saving the world. And having the attire to dress for it. Now this literal take comes from those…

SS ’20: The Super Suit Story #TrendAlert

Calling Captain Marvel, Black Widow and Cat Woman – it’s the era of all things super heroines, and fashion has its own take on it! Spring Summer 2020 is all about saving the world and with it comes the superhero costume, the Catsuit! From knits to an activewear addition, this season gave this neck-to-toe ensemble a new meaning. With many designers taking the route of ‘Apocalypse Now’, the runways opened up with post-climatic wardrobe choices that included functional yet feminine head-to-toe clothing. Catsuits originally made an appearance in the 1940s but gained momentum during the 1970s and 1980s when it was worn for aerobics and disco dancing. Catsuits have been a part of athletics like speed skating, gymnastics and various water sports like scuba diving, since forever. This trend is also found in superhero comics and movies. From Catwoman, Black Widow, to Lara Croft and even in the Matrix – …

SS ’20: White Swan: From the Designer’s Desk

It’s the colour tone of the season and we’re all about embracing White like never before. From going head-to-toe to adding the diamond jewellery for that evening meet-up, there’s a whole lotta white to explore! While White is taking over our Spring wardrobe (and our hearts), there’s also jewellery to go with it! With our White Swan collection, we’re giving this hue a whole new format and adding that extra flair to your look. But what lies in the inspiration? Why is the season about White? We know you’re super curious to know Everything about our collection! So don’t fret, cause we’re here with our edition of Designer Speaks, of what went behind this collection! Here’s what she has to say: #1. Why is Swan used as a reference here? Starting off, White is a major colour trend this Spring Summer fashion, but with a twist. Instead of hanging on…

SS ’20: The Call of the White Swan #JustIn

White makes a comeback this season, in all its pure and fearless forms. From feather additions to lacework, Spring Summer 2020 is kicking off with promising vibes! In a clean, fresh and pure hue, Pantone called Brilliant White the new demure colour of the season. And we were definitely on board with that! While designers took various routes of drama, fantasy and even sustainability, one thing was clear. White was the colour of the brave in the new fashion world. Falling under the Macro Trend of Fantasy World, this season white is looking towards the future in all it’s rebellious & peace-loving ways. While Richard Quinn’s runway backdrop unveiled the new world in dreamy lace gowns and face masks, Cecilie Bahnsen’s combined classic tailoring to lace whites and sheer fabrics. Standing true to the season’s pitch, it’s all about being serene in a fierce way. Head to Toe Whiteout Although…

6 Gold Jewellery Pair-Ups for your Summer Ensembles #styling

It’s time for the season of colours that fills our hearts with extra cheeriness. Spring/Summer is almost here and we’re all about feeling the breeze and shedding down the winter layers. How about adding some cool jewellery pieces to your summer gears and beating the heat? Get ready to look hotter than the sun in this coming sunny season! It’s your choice whether you want to keep things minimal or go OTT with your accessories. We are giving you an array of options that would go with just about everything. So, all you need to do is pick your favourites! Whether it’s that striped off-shoulder top with jeans for casual hangouts or that solid one-piece dress for those pub-hopping nights, there’s a piece of precious jewellery for them all! Keeping your versatile plans and outfits in mind, we’re all about pairing up for these sunny days! With comfy outfits and…

5 Wacky Excuses to Buy Gold Jewellery! #Celebrate

We, at Melorra, believe that every lady is a superwoman and she needs to celebrate everything she does. Yes, you should be celebrating it all – good hair days, promotions, new jobs, leaving soul-sucking jobs, patch-ups, break-ups, finishing your to-do lists, wacky passions, new habits, big goals, small milestones. ALL of it. And we say celebrate it with GOLD! We are here to give you some quirky excuses to buy gold jewellery and celebrate each moment of your weird yet beautiful journey of life! Achievement Unlocked – You’ve just accomplished something you’re proud of. A new job or a promotion? A million Insta followers? A new target on your adventure list? Whatever it is, you need to celebrate it big. Gold is the answer! Goal Weight Reached – Finally acquired that weight after months of hard work and dedication. Well, it’s time to binge. On gold of course! Weddings Everywhere…

Your Valentine Wish – In Gold! #UpYourGiftingGame

The day of love is here! And so is your gifting day! Are you ready to celebrate?! Valentine’s Day has always been a day to celebrate love and exchange gifts that matter to the heart and shows how well you know each other. While women are comparatively better gifters (no offence men), but somewhere our male counterparts miss the mark. Although they do try and we women, LOVE the gesture and the effort. So men, this Valentine’s day we’re asking you to up your gifting game. And that too, with gold! Gold has always always ALWAYS been perceived as an expensive purchase, that doesn’t come handy or is just too traditional to match her lifestyle. And we agree, it Has been like that for a long long time. But we’re changing that game! And without losing out on quality or usefulness. Making gold everyday wear and an affordable gift, jewellery…

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