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SS’21: Activism: From the Designer’s Desk

This Spring Summer 2021, use your fashion to say it out loud! To stand united! Wanna know what our designer has to say about this empowering Activism collection? Read on. Fashion has always been used as an object of activism and stood for codes that go far beyond aesthetics. Just take Michelle Obama’s V-O-T-E necklace worn for her speech at the 2020 Democratic National Convention. Or Mindy Kaling’s all rainbow-y chic attire pride parade! Fashion and activism have always been intertwined.  Activism In Style! While this activism trend was moving all across the ramps and red carpets, our designer, too, was feeling inspired. Here’s a little behind-the-scenes! Q: What is the basic idea behind this trend, ‘Activism’ and Fashion? How do they unite? A: To start off, the meaning of the word, Activism & Activist is important. An activist is a person who supports a political, economic, social or environmental…

SS’21: United We Stand! #TrendAlert

This SS’21, we are united to celebrate the Fighting Spirit! Are you ready to join a cause that matters? Spring Summer 2021 has come wearing ‘change’! It is all about expressing a message out loud. A message that matters! It’s a season of silent demurral against all that is anti-peace, anti-love. Continuing the legacies of strong voices and change, and expression with peace, spring summer trend is here to thrive. Whether it’s about race, mental health, or love, we’re all united to fight for change this season. It’s no longer a mindset. But a way to rebel, use our voices, and of course, fashion! One For Change! With this utilitarian idea, ramps, and runways this season have added colours and style to the voices! Designers all across have created a mesmerizing way of advocating for change, all in fashion. It’s all about letting what you wear speak it up…