When you think of gold jewellery traditionally, what is the first word that pops in your mind? Probably…

Dhanteras? … Investment? … Mom’s Gold Bangles?… Flashy?… Weddings? … 

‘Cause gold jewellery has popularly been associated with traditional, chunky designs; worn only on special occasions. While our elders may swear by gold jewellery as a profitable investment, you might not be able to relate to this traditional version of gold!

Now, what if we told you to scratch those words because gold jewellery can be…

Dhanteras?  … Investment? …  Mom’s Gold Bangles?…  Flashy?  …  Weddings? 

Fashionable… Insta-Worthy…Matching Your OOTD… Minimal … For Anytime

So relatable, right?

While there was an era when gold jewellery designs were inspired by our rich heritage, now contemporary trends are dictating all aspects of our lifestyle including how we dress up, how we travel and how we shop. Gold has transcended its traditional image and shed the seriousness and bulkiness shrouding it. It has taken on a new identity that is a lot more playful.

So, go ahead and try on that colourful gold bracelet to match your little black dress or those elegant gold hoops to accentuate your flair dress. Wear it, flaunt it and build your own collection. It is all about gold in its most eclectic and modern avatar – and fine gold jewellery is definitely a hit compared to tacky, imitation jewellery.

Digressing from the usual narrative, gold jewellery is gaining popularity as an everyday accessory that you can mix and match just as you would your bag, shoes or sunglasses.

Dissociating it from being sacred, cherished and part of the family heirloom, it is time to rethink gold as something essential and playful to complete your look.

This new image of gold jewellery lets you be who you are without wearing you down or being intimidating. It not only allows you to work your way through the day effortlessly but also experiment with styles such as stacking and layering. This is where trendy and lightweight gold jewellery stands apart. It does not have a larger-than-life characteristic to it, as compared to its traditional counterpart. It allows you to be inventive and experimental. For instance, the long slender chain that you wore today can be layered with a delicate enamelled gold pendant and chain the next day to transform your look. Lightweight gold pieces that are pocket-friendly and fashionable definitely let you refresh your style more often!  The textures, colours and prints of Autumn/Winter 2019-20 trends allow you to be understated one day and add a pop of colour on others. The options for playing with gold jewellery are many when the designs are fashionable, and not boring.

So, go on, have some fun with trendy gold designs.