5 Reasons to Replace Your Old Gold with Trendy Gold Jewellery! #VaralakshmiVratam #TimeForChange

I like for jewellery to tell a story and to be able to talk about what I’m wearing. That’s more important to me than a name, brand, or label. – Nikki Reed

Varalakshmi Puja is a popular festival celebrated in many southern states of India, such as Karnataka, Telangana, and Andhra Pradesh.

On this auspicious day, the women observe an age-old fast to appease the goddess Varalakshmi, the granter of wishes. They perform rituals and puja to the deity for the well-being and prosperity of their family.

The belief goes that performing Varalakshmi puja can bring one the combined benefits of eight divine forms of Lakshmi.

Tradition says Gold, We say Trendy Gold Jewellery! 

On this day, gold, which is considered a symbol of prosperity, takes precedence. Bringing home gold or gold jewellery is synonymous with bringing home “Lakshmi” herself.

Like most festivals in India, purchasing gold on this day is a popular tradition. Women who observe the vratam often adorn themselves in gold jewellery and even offer gold coins to the goddess during the puja.

It is that time on the calendar when we set out to buy or exchange gold jewellery as part of a tradition.

And more often than not, we end up with chunky, gaudy gold jewellery that just sits around till the next wedding or festival hits the calendar. Year after year, you will find yourself half-heartedly fishing them out to pay respect to the occasion and the money invested in them.

If gold is a symbol of prosperity, why not wear it every day? If you are wondering how you can wear jewellery on a daily basis, we have the answer. Your precious trinkets will no longer have to be buried in the dusty dungeons of the locker! 

Change is the need of the hour!

It is time for a change and we are here to break the shackles of the prevailing beliefs around gold jewellery.

Our ultra lightweight gold jewellery gives traditional heavy jewellery a run for its money. These stylish pieces of fine jewellery can be worn everyday and everywhere. It is easy to wear and blends smoothly with all your outfits!

Whether you are in your sweet 16s or revelling in the golden 50s, with thousands of designs to choose from, Melorra has something for everyone. Check out all the trendy jewellery that was worn by Shraddha Kapoor.

So, this Varalakshmi Puja and festive season, update your old gold jewellery with beautiful, trendy ones.

Pink any of these designs that will make you go “ga-ga” or check out our latest collections!

  • Change it up!

Trendy gold jewellery, as opposed to its contemporary counterpart, is much more versatile when it comes to styling. Unlike conventional jewellery, you needn’t wait for an occasion to flaunt these pieces. Festivals, family dinners, or work meetings, take them along for every ride of your life.

Easy Breezy Gold Bracelet

Gold bracelet with crescent motifs placed alternatingly. 

  • Light as a Feather

Gone are the days, when you had to worry about the exhaustingly heavy and uncomfortable gold earrings or necklaces. Times have changed and we are on the move on a daily basis. Commuting to work, office trips, family vacations or road trips with friends; no matter what keeps you moving, you can take your gold jewellery with you. Melorra’s trendy jewellery is lightweight and fits right into the current lifestyle. 

Frangipani Gold Pendant

A cheerful, fun pendant that captures the sparkle in every festive mood. This is a yellow and pink enamelled gold pendant with overlapping plumeria motifs. 

  • Doesn’t burn your pocket!

Diamonds are a girl’s best friend, but we often shy away from them worried about the price. Well, don’t fret anymore! Shop trend-inspired gold and diamond jewellery that is light on your pocket. So own diamond rings, pendants, bangles and much more as you make your way into trend-inspired jewellery by Melorra.

Knitty Gritty Diamond Earrings

Elegant teardrop-shaped diamond earrings with pave set diamonds and rhodium finish. 

  • Stay on fleek!

We all love to keep up with the latest fashion on the block. Unfortunately, conventional jewellery may disappoint you in this aspect. The traditional designs are no doubt beautiful, but not always up to the beat. So if you are looking for hot runway fashion, well then you are at the right place. Our designs are inspired by the trends showcased on ramps all over the globe. 

Feather Friends Gold Necklace

Gold necklace with recurring feather motifs on a cable chain. Inspired by the OTT trend of faux and ostrich feather trims, this piece will surely get you to rave reviews.

  • Variety is the Spice of Life: Variety Variety and More Variety!

At Melorra, we keep an eye out for what’s in vogue, churning out new designs regularly. This means our collections are buzzing with a wide range of styles at all times. Take home a snazzy piece every time you visit us. We promise to never let you get bored as far as our jewellery is concerned!

Color Craze Gemstone Ring

Multicolour gemstone embellished with Pink sapphire, Madeira and Blue topaz. A standout amidst the festivities with this quirky gemstone ring from our latest collection.

Celebrate this Varalakshmi Puja with us! Invite change by indulging in trendy gold jewellery from Melorra along with blessings from Lakshmi. 

Gold is not just a symbol of prosperity but it also stands for classy, modern and stylish!

Why wait, when there’s Melorra! Cherish every piece you own!

Learn some Jewellery Style Hacks! Click to find out more!

Shop @Melorra

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