AW18/19: Fun, Floral, Frolic & Fashion #trendalert #comingsoon

Spring sure is over, but the reign of florals isn’t!

One of the master fashion trends that passed over from the previous season to the latest one – Autumn/Winter 2018 is florals aka The Flower Bouquet print! Yup, the gorgeousness of this fresh and spring-laced print is back, with a new and well-defined personality!

Instagram @kendalljenner

Bringing back the essence of summer, flower power and the breeze on the hem of our dresses, Autumn-Winter 18/19 is restoring the sunny vibes, big time! The evergreen floral is getting an update, and we are joining in!

Macro Trend: Madame!

A perfect print partner for your vivacious and dreamy personality, this trend brings back the ‘70s era of freedom and unity in the midst of chaos. In dazzling colours and glitzy attires, flower bouquet print is all set to make this winter multihued!

Yoon Young Bae walks the runway at the Michael Kors Fall Winter 2018 fashion show during New York Fashion Week

Calm, confident and classy – fashion has never looked prettier! Flaunting this season’s bouquet of flowers, that represent Girl Power, we’re saying – Look At Me, This is What I Can Do! Form-fitting or a flared dress, pantsuit or embroidered blazers, it’s an extravaganza right from the ramp, the red carpet, making its way right into your closet.

Claim the Floral Glam

Graceful and exciting, this trend is all about You – The millennial women! From collared dresses to clutch bags and even long boots, there’s a flower blooming around the corner for every occasion! So, add a dash of florals to your ensemble for the day out in the sun, or choose an LBD that has this statement prints to turn heads during a night out!

Vivienne Hu FallWinter 2018 runway show during NY Fashion Week
Oscar De La Renta fashion show during February 2018 New York Fashion Week

Make Way for Flower Power!

In the aftermath of powerful campaigns, such as #meetoo and #timesup, which brought about a wave of change in the society as well as the fashion fraternity Flower Power is what we need now! And, Autumn winter 18/19 is just about that!

With a bouquet of flowers that represent the power of women, it’s a print that’ll revamp your outfits. Quirky and vibrant with an outright booming voice, this winter trend radiates your good vibes (with flair, of course)!

Elena Zinchenko walks the runway at the Zimmermann Fall Winter 2018 fashion show during New York Fashion Week

Trending in Technicolour

Vibrant flowers in a barrage of colours laid out against the black backdrop, florals prints this season are all about being bright and loud! Whether it is Michael Kors, Marc Jacobs and Balenciaga’s silk-like fabrics and sharp, elegant silhouettes, or Giambattista Valli, Zimmermann and Elie Saab’s love for sheers and ruffles, femininity has never looked so strong yet delicate. So, yes to Girl Power!

Instagram @Sophiechoudry
Instagram @Giulianarancic

Jewellery: Blooms & Buds!

With the power of flower taking over clothes, bags, shoes & we’re picking it up for your jewellery option too! Featuring flower petals and bright tones that inspired our mood board and colour palette, it’s a ‘blossoming’ affair between gold, diamonds and enamel, like never before!

Instagram @Aditiraohydari

Back to our creative labs, we’re looking at this trend with absolutely fresh eyes! Adding a twist here, a curl there! So, hang around, as we prep to bring you the prettiest & spring-est collection of them all! 

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AW18/19: Fun, Floral, Frolic & Fashion #trendalert #comingsoon
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AW18/19: Fun, Floral, Frolic & Fashion #trendalert #comingsoon
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AW18/19: Fun, Floral, Frolic & Fashion #trendalert #comingsoon
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Melorra
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