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SS ’20: The Purple Pastel Palette! #TrendAlert

Make way for the millennial purple this season! With a cool, breezy vibe, there’s a new cheery shade to own – Lilac! A new pastel shade became a part of the ramps and runways in all it’s cheerful and soothing tones this season – Lilac. This colour trend was booming across social media and as a part of every industry too! Florence by Mills, the makeup and skincare brand by Milly Bobby Brown, is heavily influenced by this dreamy shade – And there’s absolutely no one who isn’t loving it! The Cool of the Pastel Hue While the colour trend was making everyone dance to its tune, the ramps were completely on-board to leisure with Lilac, too! While Max Mara was playing around with Bermuda suits & sheath dresses for the summer, Lilac was the colour theme. Loewe, on the other hand, was colour-blocking with prints! Think lace, feminine additions…

Gift Your Sister with Gold! #RakhiSpecial

It’s that time of the year again – Where all the sisters are set with their wishlist or at least ready to be surprised! It’s the sibling appreciation day! We’ve all been there. Fighting over the remote or some game that was recently bought. Just troubling each other for No Reason At All or complaining about them to our parents for every little thing…Memories, am I right? And while we were always deemed as Tom & Jerry while we were kids, growing up was a different story. Covering for each other, sneaking away, sharing secrets and whatnot, Tom and Jerry were ultimately friends. And more than that! Celebrating this roller coaster of a journey, send some love to your siblings and a gift to go with it! While gift cards and all are fine, how about something that says – ‘I know what you like!’ Isn’t that the best thing…

SS’20: It’s a Total Blackout! #TrendAlert

Black is making a comeback this season, in all its haunting and daunting ways! Spring-Summer 2020 just got a new colour trend people!! And that too, a universally loved one. Quoting Coco Chanel, “When I find a colour darker than black, I’ll wear it. But until then, I’m wearing black!”, holds true for all of us. Even though we like all the vibrant colours of the rainbow, Black holds a special place in our hearts. And this season, it’s all about going head-to-toe in this colour trend or pairing it up with vibrant hues – which honestly, we don’t mind. At. All. The colour Black became a statement during the #MeToo Movement that started in 2017 and then later with the Times Up Movement of 2018, where women stood in solidarity against sexual harassment. The Golden Globes red carpet was filled with these neutral-powered outfits as well. Later a group…

SS’20: Blend it with Tie N Dye! #TrendAlert

Let the watercolours take over! Spring Summer 2020 is back with tie-dye, in all it’s ombre shades! Tie and dye made a comeback this season in all its bright hues, patchwork and all over effects! But what’s the difference you ask? This season it has a watercolour effect, unlike last year’s patterned ones. No patterns, no designs, just splashes of colour for your new look! Inspired by the DIY community and 70s styling, of course, this trend has a hippie touch to it with faded shades and hallucinogenic finishes. This trend became a way of self-expression for many individuals in the 1960s. A simple, inexpensive and more importantly, a unique trend that could be created right in your backyard! Colour – It – Yourself this Season! With all the colours raging this Spring, the ramps were surely having a gala time. While Longchamp showcased ombre shading on pleated dresses, Prabal…

10 Gold Jewellery Designs for All Things Nature!

We’re celebrating our biodiversity in full force! And while we’re at it, we’re also discussing how nature continues to inspire us! June 5 – World Environment Day is here, and this year, the theme is “Celebrate Biodiversity” and act #ForNature. With all the climate changes going around us, one thing is clear. That change is an essential part of our future. Nature has taken a break at this point, while we’re all indoors (See: Lockdown). And doesn’t the air so good after the rain? The dust has finally settled down, and the mountains don’t seem so far away either! So while our team sat down to discuss what has been going on, we couldn’t help but notice al these changes. And more than that, how much we’ve changed during these months! Isn’t hitting pause make us all look around? And that is precisely what went down in our Zoom video…

SS’20: Groove Into the 70s Era! #TrendAlert

Whether it was about Stayin’ Alive with the Bee Gees, being the Dancing Queen with ABBA or a Champion with Freddie Mercury… the 70s were totally lit! Annnnnddd ready for a comeback! The 70s made a flashy entrance in all it’s Disco format this season. With a clash of prints and a kaleidoscope of colours, the retro vibe was hard to miss! Pairing floral print with stripes or colour-blocking with hallucinating patterns, everything was in. Polka dot it, stripe it or just let your imagination take over, anything and everything works! The 70s era was essentially a time of self-expression, anti-war movements, hippies and how can we forget – Disco. After all the blunders of 60s, the youth was ready to maximalize their clothes and their expressions with it too. Music was one such stream that influenced fashion in a big way. The 1970s became a musical bridge for the…

For the Love of All Things Tropical! #TrendAlert

The climate is changing all around us every day. And with it, we forget a little more of what our environment is for us. This Spring-Summer 2020 let’s remember together, shall we? Celebrating the beauty that is our environment, this summer fashion took a turn to speak for our rainforests, oceans and everything wilderness. A revolution that began in the 1960s made a comeback this season to raise awareness and to urge us all to take a more sustainable path. Designers all across were presenting their takes on this evergreen trend. Versace’s show was a highlight with Jennifer Lopez closing the show. Strutting across the ramp, she wore an updated version of her 2000 Grammy’s print outfit. A true ode to upcycling and recycle, her tropical choice was THE trend of the season.  The Tropical Ramp Thunder While Versace was clearly on a throwback with fern print coats, pantsuits and…

Your Valentine Wish – In Gold! #UpYourGiftingGame

The day of love is here! And so is your gifting day! Are you ready to celebrate?! Valentine’s Day has always been a day to celebrate love and exchange gifts that matter to the heart and shows how well you know each other. While women are comparatively better gifters (no offence men), but somewhere our male counterparts miss the mark. Although they do try and we women, LOVE the gesture and the effort. So men, this Valentine’s day we’re asking you to up your gifting game. And that too, with gold! Gold has always always ALWAYS been perceived as an expensive purchase, that doesn’t come handy or is just too traditional to match her lifestyle. And we agree, it Has been like that for a long long time. But we’re changing that game! And without losing out on quality or usefulness. Making gold everyday wear and an affordable gift, jewellery…

Special Edition: Hearts for Those Last Minute Gifters!

Valentine’s day is almost here and some of us have Still not figured out the gift of the season! Tick tock tick tock. With numerous options out there to confuse us, plus the sub-categories to each of those and whatnots, we know why it’s complicated. Does your better half like flowers, hats, or the colour grey?! So many questions…. and such little time. But fret not! ‘Cause this Valentine’s day your gift for her, is not only going to win her heart but also work as a great apology of all those missed-the-mark times. So while you’re still struggling to figure out what would work the best for your better half, we suggest trendy gold jewellery that fits into her everyday looks! Whether it’s a heart necklace for her or a gold bracelet for casuals, there are so many options. And we’re making it easier to pick for you, with our…

Decode her Fashion. And her Gold Jewellery too! #Valentine

We’re well into the month of love and Valentine’s Day is not too far away! Plus you’re still looking for that gift for her and the clock is ticking…. Getting the perfect gift for your loved ones is a task that men are not correctly equipped for. With numerous options available all around them, plus all the suggestions given by friends and yes, salespeople, all that’s left is a whole lot of confusion. Meanwhile, you’re frantically searching for that one thing, that talks about love plus packages the all your apologies into one. And there’s a deadline to follow too. No pressure. Narrowing the arena down for you, we’re definitely suggesting fine jewellery to solve your gifting dilemma. Forget the roses and the chocolates like every other year, but add something to her collection that she’ll cherish for a long time. And wear it every day too! Cause this Valentine’s,…

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