SS’18: Lavender Hue All Set to Take Over! #Trendalert #teaser

*drumrolls please* Lavender has arrived!

Replacing millennial pink, lavender (aka lilac) is the chicest colour on the block, the fashion circuit and our mood-board!

Models are seen backstage ahead of the Max Mara show during Milan Fashion Week Spring/Summer 2018 on September 21, 2017, in Milan, Italy.

The hue of the year!

Not just on apparels across the boutiques and fashion stores, lavender showed up (generously) at almost all the SS’18 designer’s runaway. From Valentino to Michael Kors, Tibi to Max Mara. The colour had everyone going gaga over it.

A model walks the runway at the Pamella Roland Spring Summer 2018 fashion show during New York Fashion Week
A model walks the runway at the Tom Ford Spring Summer 2018 fashion show during New York Fashion Week
A model walks the runway wearing Tibi Spring 2018 during New York Fashion Week on September 9, 2017, in New York City.

Understated-yet-regal!

Now, that’s a rare combination – but, lavender delivers precisely that. Given the fact that it’s a neutral colour, makes it a designer’s dream come true. This easy-to-pull-off shade of purple can be teamed up with pastels, for colour block statements, and with other shades of purple as well.

Kendall Jenner attends the CFDA Awards at the Brooklyn Museum on June 4, 2018, in New York.

Plus, to add a little bit of zing, play around with textures and fun fabric, like faux fur, chiffon, or get a pant-suit tailored in lavender.

Instagram @Victoriabeckham

Leisure, at best!

Pantone’s colour for 2018 is Ultra-violet, and ‘glamleisure’ is the hottest fashion genre! So, designers took both these trends and introduced Lavender, as the breakthrough hue of the season.

For everyone, with glam!

For those who ain’t a big fan of the loud shade – ultra-violet, lavender is here to save the day! So, to stay bold, current and uber fashionable – lavender is the way forward.

Instagram @Jhanvikapoor at a recent press event
Instagram @dishapatani

Casual with sass

We urge you to go on and don lavender with sass, and in everything. Pair it with denim, wear it as a gorgeous floaty evening gown or go about your business in a lilac suit, the choices are umpteen.

And, while you fall in love with this hue, hold on, as we are on our very own lavender mission too,

Stay tuned, stay close. Something big and pretty coming your way!

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SS’18: Lavender Hue All Set to Take Over! #Trendalert #teaser
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SS’18: Lavender Hue All Set to Take Over! #Trendalert #teaser
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SS’18: Lavender Hue All Set to Take Over! #Trendalert #teaser
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Melorra
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