SS’21: The 50 Shades of Red #TrendAlert

What do the Spartans, Mars and Rubies all share in common? The vibrant and energetic colour Red! This Spring Summer 2021, get ready for the takeover of Red on the ramp in flirty glitter and frills to sophisticated chic. Indeed, painting the town Red!

Red Reign
@Norafatehi

Have you ‘Red’ its story?

Deep-rooted in history, Red represented social status, religious rank and cultural identity, among others. Cultures across the globe have different interpretations for the colour and hold it with the highest of values. The shade was favoured for its chromatic value and considered emotionally intense. Endlessly alluring, Scarlet is passionate, adventurous and energetic. A hue that packs a power punch indeed!

Flaming red
@Sofiacarson

Red-Hot On The Runway

Energetic as it is, Red is a powerhouse on the runway too! Scarlet, Garnet, Maroon and Crimson, designers splashed red all over the ramp this season in head-to-toe monochrome looks.

Scarlet parade
@Maisonvalentino

There was romance in the air at Valentino with their whisper-thin Grecian gowns.

On the other hand, opulence was at its best at Giambattista Valli, and Molly Goddard displayed variously frilled, ruffled and ruched looks. Texture play was the game at Giorgio Armani, whereas Oscar de la Renta volumed up in ballooned silhouettes for graceful gowns that gave off major red-carpet vibes.

Sleek, sophisticated scarlet on trumpet sleeves reigned at Fendi for poised elegance; on the other hand, Sacai had a more casual take on the shade with an oh-so-relaxed feel. At the same time, Etro and Christopher Kane opted for some oversized goodness.

 

Celebs In Crimson

Celebs, too, are setting the scene ablaze in scarlet! Cate Blanchett shone brightly, and Rosamund Pike glowed dazzlingly in fiery shimmering power suits.

Red on the stage
@Dior- OliviaRodrigo

Rising star Olivia Rodrigo took to the stage in a tone on tone ensemble of a matching scarlet sequin set layered with a dreamy sheer caftan dress in tulle.

Dipa Khosla raised some serious volume in a gathered, asymmetrical cape dress, heavy on the layers and frill! While Selena Gomez posed artistic, draped in head-to-toe crimson. B-Town has hopped on this trend train too! From Sonam Kapoor to Priyanka Chopra, Rhea Kapoor, Amyra Dastur, Adaa Khann and more, it’s a raid of Red! Nushrrat Bharuccha plays along with a cheeky mood in a short puffed sleeve dress in hot garnet. In contrast, the Indian fashion goddess and legend Anaita Shroff Adajania looks dapper in a flaming hot suit with white piping and shades to match! It’s the Reign of Red indeed!

 

The Fierce Red Collection

There’s a Red for everyone! From Julia Roberts glamorous Scarlet dress in Pretty Woman that makes all the heads turn to the sultry deep Maroon sarong worn by Isabella Rosellini in Death Becomes Her, the versatility of Crimson knows no bounds! It can be worn as a standalone statement or paired with complementing shades and bling to accentuate any look! Translating this colour’s multifaceted fierceness, we’ve created a range in gold with rubies in geometric patterns, grooves and textures for that perfect romance meet power evening look.

The Fierce Red Collection Mood Board
Designer’s Quote:

Make way for some power drama this Spring! This season, the runway and every fashion lovers’ wardrobe embrace the 50 shades of Red. The Scarlet flames were indeed burning bright with red carpet feels, OTT on casuals & frills on everything! Inspired by all the energy, we created a range in gold with rubies to match that jaw-dropping entrance you’ve been aiming for.

Check out the striking jewellery from the latest collection:

Crimson Stars Studs
Sangria Dreams Ring
Scarlet Slants Necklace
Cherry On Top Bangle
Reign O Ruby Pendant
Trails of Merlot Hoops

As you get swayed by this fierce trend full of passion and romance, add some trendy jewellery in gold and rubies to match your equally powerful looks!

Explore the entire Fierce Red Collection here and get inspired to paint the town Red!

Summary
SS’21: The 50 Shades of Red #TrendAlert
Article Name
SS’21: The 50 Shades of Red #TrendAlert
Description
What do the Spartans, Mars and Rubies all share in common? The vibrant and energetic colour Red! This Spring Summer 2021, get ready for the takeover of Red on the ramp in flirty glitter and frills to sophisticated chic. Indeed, painting the town Red!
Author
Publisher Name
Melorra
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