“The modernity of yesterday is the tradition of today and the modernity of today will be the tradition of tomorrow”
Dhanteras is a significant time that marks the beginning of Diwali celebrations around the country. The significance of the day is riddled with a myriad of myths, stories and legends surrounding the ancient Indian King Hima, Goddess Lakshmi, or Lord Vishnu.
One of the most auspicious days in the year to purchase precious metals, with gold being the most popular choice. However, in the present day purchasing gold coins or investing in traditional jewellery seems to be a far fetched idea.
We as millennials and Genzers are infamous for shattering customs and breaking stereotypes. So don’t miss out on this golden opportunity to rewrite the tradition and invest in trendy fine jewellery.
Say Hello to New-Age Gold Jewellery
This Diwali, whether you are looking to bring some luck by buying gold or scouting for a gift, we have got you covered. Bid adieu to the cumbersome conventional jewellery and hail those pieces that are versatile, lightweight and can be an addition to your everyday wear.
We know that gifting can be stressful; friends, relatives, and in-laws, the list is often longer, each with their own preference, style and penchants. Be it the fashionista in your family, the desi girl, the minimalist who swears by her denims or the woke gender activist proudly proclaiming “her/their” pronouns. With Melorra gifting is made easy!
Pick from our top five selections from the latest and most popular collections this festive season.
Festive occasions call for some bling, and The Gold Necklace is the perfect accessory for those grand evenings and posh soirees. It is a high-polish yellow-gold necklace consisting of two extended triangular motifs filled with long stripes connected at one central point. This necklace lets you get your fleek on without completely foregoing traditions. A chic, contemporary gold necklace that flawlessly pairs with Indian and western wear. Style this piece with a sultry V-neck cocktail dress or an equally stunning monochrome saree. Finish the look with a sleek parted bun, gold danglers and your dazzling smile!
Very few accessories frame and highlight your face quite the way a dangler earring does. While you float around like the social butterfly that you are, be sure to leave a lasting impression. The Gold Earring is a high polish yellow gold triangular dangler filled with net details dangling from a triangular motif. Pair this earring just as easily with a three piece salwar suit or a little black dress, you’re bound to rack up rave reviews!
There is nothing more gender neutral than a gold ring. This one for the woke ones. Watch them beam with joy in this fashionable yet politically apt piece of jewellery. This gold ring is a high polish yellow gold triangular finger ring with net detailing. Also an ideal add on to your fabulous festive wear with mandarin collars and turtleneck blouses/tops. Complement your look with just this ring, a pair of gold studs and let your outfit shine.
The Diamond Pendant is one for the simpleton who abides by the less is more mantra. Diamonds are also the perfect gifting option for any occasion. This is a high polish yellow gold, rhodium plated pendant that has multiple conjoined rhombus-shaped motifs. Each one is studded with diamonds in a surface prong setting, dangling from an elongated kite-shaped post. It is a versatile piece that will gel easily with your everyday wear and festive wear at the same time.
Bangles are the epitome of Indian gold jewellery. It holds a special place in our rich tradition and rituals, specially in the festive times. Inspired from the trend of veiled headgear and fine netted outfits the bangle is the modern impression of a traditional accessory. Perfect for gifting to those who love to put a spin on tradition. Style the bangle with flowy draped ensembles, embellished dupattas or a saree.
Welcome this Diwali with renewed traditions and new-age gold jewellery. We have your festive shopping sorted, so enjoy your celebrations without a worry in the world!