As the YOLO generation of women, we absolutely love our Netflix, Coffee and Random Conversations. We also prefer renting to buying – be it a home or a car for long-distance travel. And, the way we want our gold jewellery is also changing – no longer boring, but a lot more fun! No longer for a festive occasion, but just like that, whenever we feel like it!
Where our grandmoms and moms considered gold as a heavy-duty investment, we are a lot more cool about it, looking for designs and practicality, instead of indulging in serious decision-making. Isn’t our kinda gold non-flashy, non-expensive and for everyday wear? Whereas our earlier generation bought traditional pieces that would work as future savings, keeping that gold tucked away under lock and key.
After all, who needs an occasion to wear gold? “
From important life occasions to casual lifestyle events, the story and conversations around gold jewellery are changing and how:
# Then: Auspicious Date
# Now: Date Night
# Then: Getting Married
# Now: Getting a Better Wardrobe
# Then: Just Had a Baby
# Now: Just a Spring in my Step
# Then: Forever Gold
# Now: Fashionable Gold
# Then: Once a Year (maybe, twice)
# Now: Whenever I Feel Like It
For the kind of gold we girls want, it has to be a) Trendy b) Affordable because we no longer see it as a luxury item but more accessible and for every day.
At Melorra, we get you!
Our inspiration comes from global fashion trends and our designs fit in just perfectly with everything in your wardrobe – from A-line skirts to basic tops. You can wear our kind of minimal, dainty gold jewellery for your lunch date as well as your deadline days.
What’s more, it is pocket-friendly. See our range under Rs.10,000 for yourself and start indulging.