AW 20/21: Loop & Linked Together! #TrendAlert

How about adding some chunk, clunck & loop to this winter? Let’s funk up AW’20/21 with some chunky big chain energy!


Big Chains on garments has come with bolder and stronger experimentations in the Autumn-Winter 20/21. It is undoubtedly THE time to chain up the winters with loops and locks! Chains have come back in a big and bold way this season in linear links, chunky belts, prints & even clothing embellishments. Who says chains are Just an accessory? Behold the boldness of this powerful show with these chained modules!


From just flashing as jewellery to getting flaunted on garments, Big Chains were the highlight of all! Talk about Y Project’s embellished entire outfits or Off White’s chunky touch on suits. While Bottega Venetta very brilliantly added them as neckline add-ons to create a bold style statement. Here, Chanel displayed flair in Chained dress styles! From No. 21 & Chanel’s chain-link loop-y silhouettes to Rochas’ belted ones, there were chains in all sizes & formats.


J W Anderson’s OTT displays of chained drapes were a view to awe! With Net-A-Porter’s chain on accessories took all the eyes!


Loop Takeover!

The Stardom and spotlight also reflected chains this winter. From Doja Cat, Gigi Hadid to Hailey Beiber and Zendaya, the celebs were seen celebrating chunky chains! Not missing the homefront, Anushka Sharma, Nora Fatehi, Parineeti Chopra, Yuvika Chaudhary, and so many more. Chains were ready to link it up with all the stars looks!

Designer’s Quote:

Chains, chains & more chains was the call of Autumn Winter 2020! From clothing to accessories, this trend was everywhere and in every format. Translating these links, we’ve created a range in gold that connects the bold, experimental nature to the loop-y party vibe of the season.

Check out some select stars of our collection!

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So, while you’re all set to drape up this Chunky Chain drama, add a hint of it to your gold! Pair it up with the chained accessories. Let’s loop up this winter!!! 

Explore our Big Chain Collection here!

AW 20/21: Looped & Linked Together! #TrendAlert
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AW 20/21: Looped & Linked Together! #TrendAlert
How about adding some chunk, clunck & loops to this winter? Let’s funk up AW’20/21 with some chunky big chain energy!
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