Get set for the gender-bender trend of the season! This AW20, be bold with strong shoulders. Are you ready to show ‘em your grit?
While Autumn Winter 20/21 has witnessed many awe-inspiring trends, it has also played a big part in the portrayal of strong grit and voice! Be it a movement for black lives, pride movement, or yet another shout out for equal rights for women, fashion trends have played their part quite well. Ramps and runways were filled with power, boldness, and free spirit. Strong shoulders were one of the major trends this season. Masculine shoulders paired with feminine prints, sleeves and so much more. It’s contemporary meets chic, with a power move hard to miss!
Show Me Strong!
Just like most autumn-winter trends this year, the ramps and runways have stood ‘BOLD’! Big and strong shoulders added to the audacious vibes! While Balenciaga was going OTT with pointy shoulders, Rick Owens included curves with knitted & leather outfits.
Alexander McQueen played with cinched waistlines, not losing its celebrated feminine touch by adding drapes. At the same time, Max Mara had full-on stronger and bolder ruffles added to shoulders!
Talk about Fendi’s strength in femininity attitude. And Prada brought in a sense of reliability in their workwear!
Strong And Smart!
Celebs have always been the firsts to try out new trends. Then, this time it was about showing boldness with strength. How could they be left behind? From Ava Max, Gigi Hadid, to Shay Mitchell, and Lisa, all were going strong-n-bold. Check out Jennifer Lopez to Kylie Jenner, strength, grit, and attitude were in vogue for all of ’em!
At the home front too, the bold shoulders’ craze was no less! From Bhumi Pednekar, Fatima Sana Shaikh, and Karishma Tanna, to Masaba Gupta, and Alaya Furniturewala, big and pointy was the statement!
The Power Woman Collection
Translating this strong woman, stronger shoulders trend, we’ve created a range in gold with 3-D patterns on geometric structures with two finishes, that perfectly add bold to workwear.
Designer’s Quote
Think genderless, think equality & think poise, the shoulders AW20 trend was all about power, strength & everything in between. Taking inspiration from this, we created a range in gold with geometric motifs, 3-D patterns & two finishes, to complement all things workwear & broken glass ceilings.
Take a sneak peek into our collection!
So, while you’re all decked up to embrace this new bold avatar, add some gold to it! Pair it up with your daring dress-up and slay like a Queen that you are!
Explore our entire Power Woman Collection here!
