S/S 19: Boteh’s Summer Revolution! #trendalert

Let the print take over! After the neon burst of Autumn Winter, the Spring Summer 2019 is surely looking a whole lot brighter – and print-ier! If there’s a must-have this season, it is this!

With numerous prints taking over the ramps, it is a hard pick. From scarf to floral to pop-art, the choices are endless. However, we’re talking about the old-is-gold print which is conquering the runways in all its styles and structures. Any guesses? Let us give you a hint – John Lennon (Part of The Beatles) got his Rolls Royce completely painted in this pattern. We’re talking about the Paisley style!

Originating in Persia, the symbol was called Boteh, the Persian word for shrub or a cluster of leaves. Centuries later, the word changed to Buta and travelled across the world. In India, this pattern has been a part of every woman’s wardrobe and even passed down the line sometimes! Associated with growth, fertility, the Tree of Life and even fire, this pattern has been a part of every culture.

The Paisley Parade

This Spring Summer 2019, the Paisley trend had a spotlight on it with Etro celebrating its 50th anniversary and its history of Paisley. Making the audience dream of vacations and everything beach, Etro combined its beachy vibes with all over paisleys. As a celebration of summer escape, the Paisley print went from being on swimsuits, flowy dresses to crocheted shrugs and even surfboards (California inspired after all). With deconstructed print combined with multi-colour shades, ruffles, belts and hats to go, it was a real summer love.

fashion trend spring summer 2019
Instagram @Etro

While Etro went beachy, Zimmermann fashioned this casual trend onto every clothing possible. Need evening wear? You got it. Something for the casual outing with your friends? You have options! Or maybe a brunch plan, you don’t need to ask any further. With all over small prints, patch prints and even deconstructed ones, the show screamed Paisley on My Mind. Comprising of harmonized colour hues, delicate cutwork, ruffles and sheer fabrics, the show had everything. Standing out of these styles was the Paisley monochrome pantsuit, that stole our hearts in all its boldness.

fashion trend spring summer 2019
Zimmermann New York Fashion Week Spring Summer 2019

Following this SS trend, fashion aficionados like Isabel Marant, Chloe and Roberto Cavalli also experimented with ornate, patch and bright prints. Keeping the summer party alive, these bright hues paired with caftans, coats and bell-bottom pants, has all the 60s feel you need this year.

fashion trend spring summer 2019
Instagram @roberto_cavalli

The Stars and the Paisley Power

When the ramps are strewn with this 60s trend, how can the celebs stay behind? Flaunting their love for Paisley, Bollywood went all out. From Anushka Sharma, Alia Bhatt to Sara Ali Khan, Paisleys were in all colours and styles. On the international front, stars like Winnie Harlow, Chiara Mastroianni and Doina Ciobanu appraised this SS 19 trend to new print heights.

fashion trend spring summer 2019
Instagram @Aliaabhatt
All About the Floral Paisley Trend

Trend: Paisley

Season: Spring Summer 2019

Macro Trend: Hippie

In all colours, hues, accessories and bright forms, Paisley won all the points on the print front. Signifying escapism and the hippie culture of the 60s, this print had a bit of every world. Combining the meaning of fertility, nature, growth and breaking free, this trend is all you need this summer to bring out the vibrant and outgoing side of you. Whether it is a casual day out with your friends or a holiday outfit you’re looking for, there’s a Paisley for them all. And when it’s a pre-approved style by the likes of Alia Bhatt and Winnie Harlow, there isn’t much you need after that!


  • Break Free Attitude
  • Happy
  • Cheerful
  • Outgoing
  • Hippie


  • Playful
  • Vibrant
  • Fun


  • Casual
  • Holiday
  • A day out with Friends


So pick out your Paisley style that shows off your unique taste and keeps you vibrant all day long! It’s time to let your vibrant side take over and keep your Monday blues away with a uber-cool print. ‘Cause this Spring Summer is a print affair that you don’t want to miss!

And while you’re admiring the prints of the season and picking out the brightest of shades to add to your wardrobe, stay tuned to know more about the trend and the ultimate gold collection to go with it!

S/S 19: Boteh's Summer Revolution! #trendalert
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S/S 19: Boteh's Summer Revolution! #trendalert
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