S/S 19: Keep Calm – Its California Calling! #FridayRefresh

When the beach is calling – There’s no way you can say no! With blue waters and warm sun & sand, bliss is not far away. And with our latest California Girl collection, that’s exactly how we’re feeling – Blissful!

After over the top ruffles and subtle shades of safari, the trend for those casual days is finally here. With the spring sun ready to hit us in all its glory, we’re definitely ready to stack away our winter clothing. Taking out those comfy skirts, camis and capes we’re all about letting the breeze feel on our skin. And also about planning vacations – and this trend is made for just that.

Bringing out the casual clothing in all their colours and textures, Spring Summer 2019 is going to be a cruise for sure. The California Girl trend captures the spirit of this fashion season aptly. The chill and insanely cool vibe of this trend is the most versatile one of the season and has the fashion world going gaga over it. With flowy sheer fabrics, sarongs, tie-dye shirts and neoprene wetsuits, the waves are surely calling us all this season. (Read: Trend Alert)

fashion trend
Anna Sui S/S 2019 – New York Fashion Week

The Surf Turf

Representing the athleisure segment, this trend is all about being joyous, carefree and nonchalant in all its tropical form. Inspired by the California air and its love of Surf, Cycle and Skate, this trend gives you all the pairing options you’ll ever need. Pair by boxy-shorts with Hawaiian shirts or tie-dye crop tops with denim and a cape, your tranquil mood will indeed be infectious.

With Etro, Marine Serre and Calvin Klein ruling the neoprene revolution, the surfboard inspiration was also making us swoon. Another addition to the Spring Summer 2019 flair was Chanel’s beach themed show that made everyone transport to their favourite beaches. Oscar de la Renta, Anna Sui, Michael Kors and Chloe to name a few, also joined the fun-in-the-sun with their California inspired silhouettes, colours and combos. How could the fashion divas stay far behind after these connoisseurs seal of approval?! From Priyanka Chopra, Irina Shayk, Dia Mirza to Jacqueline Fernandes and Kendall Jenner, there was surely a beach print for all!

And how Could we stay behind on this uber-cool fashion trend?! For our Friday Refresh this week, we’re all about the ‘beach vibe’ with our all-gold collection of seashells and palm trees. Introducing one of our biggest launches, here’s what we have in store for you this week!

So while you’re working out your beach clothes for that upcoming trip, we’re ready with the accessories that’ll be as versatile as your ensembles! Go all-gold this Spring summer 2019 with our selection that’ll put you in the centre of all attention!

Check out our California Girl Collection here!

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S/S 19: Keep Calm - Its California Calling! #FridayRefresh
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S/S 19: Keep Calm - Its California Calling! #FridayRefresh
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S/S 19: Keep Calm - Its California Calling! #FridayRefresh
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Melorra
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