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SS’21: Camouflage + Camaraderie = Chic! #TrendAlert

Strong, crisp, powerful and sharp, Military trend is here! This Spring Summer 2021, come and deck up to the camouflage tone and win back the peaceful world we once lived in. Let’s go Khaki! Fashion has always stood strong and vocal in all aspects. With the pandemic continuing to shake the world peace and being a daily challenge, this SS’21, the artists and designers around the globe chose to seek out the fighting spirit. Joining hands and helping each other, is the only way to cope and come out of these fearful times. And what can depict the colours of power and camaraderie better than the colour of military – Khaki! Camouflaging to the khaki print and waging a war on the pandemic is the vibe of the season!  Fashion Camouflage! With the ramps and runways radiating with collective strength, pride, and camaraderie, the aura was brimming Khaki! While Rokh…

SS’21: Lively. Dramatic. Digital #TrendAlert

Colours, prints and patterns have always been Spring favourites. Coming together this time, the Spring Summer 2021 got digital! Are you ready to deck up some digital patterns head-to-toe? This Spring Summer 2021, the digital surge is at its peak. Print and pattern are the key representatives of the SS’21 fashion season. The designers brought the vintage and gave us a class on Contemporary 101 to experience this dramatic vibe in all its high.  Your question would be – “How?” Let’s see how! Combining new infusions of artisanal vintage aesthetics with global culture and heritage influences – the classic motifs and trends got new energy. The digital patterns trend this season is all about stylised motifs and wallpaper-like prints with a head-to-toe persona. From stark monochrome to vibrant & modern takes, patterns were all about colour play and surreal styling. Florals, chequered, abstract, monograms and universal, every print was up…

SS’21: Dare to Tie Dye! #TrendAlert

Colours and DIY – what do they remind you of? Tie & Dye, of course! This SS’ 21 embrace the shibori vibes in all it’s vivid colours and patterns. Will you dare to spill some hues? The pandemic season hasn’t gone yet, but we’re adamant about keeping the colours of Spring vibrant and alive!  And Spring-Summer 2021 is right on time to add all the sunny shades and bright hues to love. After the abundant flowers and sizzling disco trend, it’s time to add colours with this tie and dye trend. From home-designed tied and dyed tees to chic co-ords with Shibori prints, tie and dye is back in a big and dramatic way. After the year that was, tie-dye was all about spreading positive energy for the world. While the tie-dye sweatsuit became the official at-home outfit, there were also layers, shrugs and tees paired with shorts for the…

SS’21: Bolder, Brighter & Bountiful! #TrendAlert

What says ‘Spring’ out loud? Flowers! This SS’ 21 bountiful of flowers are here to pave the way for carefree vibes! Are you ready to embrace this floral takeover? Moving on with life after a year-long dullness is a vibe that’s hard-to-miss. As we enter Spring-Summer 2021, we’re all set to embrace the change, and the aura is blooming plentiful. It has brought in the care-free, wild, and energetic vibe that we’ve been missing! From all over patterns to spatial ones, multi-hued to monotones, roses to poppies, every flower was in, basking in the summer Sun in a bountiful manner.  Talking about ramps and runways – While Rodarte did a print play with florals, Christian Wijnants went with all over flowers. Molly Goddard added paired different textures of flora, while Gucci went with a retro blossom route. Giambattista Valli and Erdem’s collections were an ode to all-Spring vibes with bows,…

SS’21: Shimmy it Up with Disco! #TrendAlert

This Spring Summer’2021, say hello to glam, fab and funky – in style! Are you ready to groove to this disco vibe? After a long year of quarantine, and home stuck boredom, it’s time to boogie woo! All in style!  Through the dark clouds of fear, and oblivion, Spring-Summer 2021 came with the call of ‘Let there be light’! With the ascending temperature, the number of statement disco and pop styles this season are bound to increase. This pop fashion is undoubtedly, one of the most striking trends, this season.  On The Floor! Talking about ramps and runways – Declined through pieces with sequins, lurex, laminates or sequins – Disco fever was all over! Party all night was the ramps call with Claudia Li leading the psychedelic movement in iridescent sequins all over. Cynthia Rowley recreated the whole retro-pop-vibe with metallic pants.  With vibing the mood of Burberry’s disco-era…

SS’21: Activism: From the Designer’s Desk

This Spring Summer 2021, use your fashion to say it out loud! To stand united! Wanna know what our designer has to say about this empowering Activism collection? Read on. Fashion has always been used as an object of activism and stood for codes that go far beyond aesthetics. Just take Michelle Obama’s V-O-T-E necklace worn for her speech at the 2020 Democratic National Convention. Or Mindy Kaling’s all rainbow-y chic attire pride parade! Fashion and activism have always been intertwined.  Activism In Style! While this activism trend was moving all across the ramps and red carpets, our designer, too, was feeling inspired. Here’s a little behind-the-scenes! Q: What is the basic idea behind this trend, ‘Activism’ and Fashion? How do they unite? A: To start off, the meaning of the word, Activism & Activist is important. An activist is a person who supports a political, economic, social or environmental…

SS’21: United We Stand! #TrendAlert

This SS’21, we are united to celebrate the Fighting Spirit! Are you ready to join a cause that matters? Spring Summer 2021 has come wearing ‘change’! It is all about expressing a message out loud. A message that matters! It’s a season of silent demurral against all that is anti-peace, anti-love. Continuing the legacies of strong voices and change, and expression with peace, spring summer trend is here to thrive. Whether it’s about race, mental health, or love, we’re all united to fight for change this season. It’s no longer a mindset. But a way to rebel, use our voices, and of course, fashion! One For Change! With this utilitarian idea, ramps, and runways this season have added colours and style to the voices! Designers all across have created a mesmerizing way of advocating for change, all in fashion. It’s all about letting what you wear speak it up…

Gold For The Unbreakable You! #WomensDay

The powerful woman is here! That unbreakable woman is – YOU! On Women’s Day, treat yourself with some gold that defines your grit.   This day is to celebrate women across the world. But, why just one day? For the woman who takes care of her entire family, always being on top of her game at work too, deserves applause all across the year. Melorra is all about celebrating women and decorating them with THE most latest trends. Always complimenting her personality too!!  You Are Unbreakable! Women defying stereotypes and creating a space for themselves. All the while, keeping the grace that she has. Such women need to gift themselves with something that stays with them as a reminder of their courageous self. Her passion, Her struggles, Her power translated beautifully into something gold.  Check out these 10 gold pieces of jewellery that say it out loud for you! #1.…

Gold for Your Summer Look! #Styling

Summer is setting in. It’s time to shed those jampacked attires and set your skin free! Are you ready to add a li’l gold luster to it? SS’ 2021 has set its first foot in utmost trend mode. With this preseason of Spring-Summer, when the sun is shining down on us all bolder and brighter, we’re here with gold options that can easily be a part of your everyday affair. Also, with ample ease on your watch and your pocket. After living almost a whole year locked in our homes, this is the season of freeing up a little! So, while the day-to-day activities are changing, why not do it in style?! Isn’t that a must in today’s time? With a to-do list longer than hours in a day, it’s no longer just about getting the work done. It’s about getting the work done in style! Summer of ‘69!…

SS’21: Tailored for Authority #TrendAlert

Get ready to stand out like a Boss girl this season! SS ‘21 brings the vibe of authority. Wanna join the Lady Boss club? This Spring Summer 2021 is all about expressing a message of timelessness. Central to the moment, ideas about investment pieces and style consistency are the keys. From androgyny in the 1920s to the 90s and today, Pantsuits are the perfect ensemble of authority for anyone to wear and feel good. A sharp blazer and a chic trouser show great taste. It is classy and simply speaks volumes. Co ords are a great investment as you pretty much get 2 in 1 and multiple options of wearing each piece together or as separates. With new, chic, and mesmerizing trends, this season brings forth the idea of coming back to work, all in fashion. It’s all about dressing up and down, creating a timeless elegance that brings out…

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