Carrying on the quarantine comfort, big blue jean is here, all comfy, all casual. This SS’21, are you ready to deck up the baggy denims?

History of The Big Blue Jean

Think baggy jeans and what comes to mind? The nostalgic 90s! Big blue jeans were easy to spot on young men in the 1990s. It was a style that largely remained underground but still found its way to the top of the fashion culture of that era. Being hip-hoppy and free to move in, it gained immense popularity in no time. Big designers and brands also didn’t stay behind in endorsing this fashion taste. Pret brands like Gap and Old Navy brought out the baggy lines of jeans. Designer Tommy Hilfiger paired baggy denims with crisp white button-up shirts! An “urban prep” line, that was a signature viral street style of the 90s.

Denim as a trend keeps coming back, but this time it has come redefining cool and casual in baggy style. For its essential dimension and casual-practical approach, these jeans are worth the hype!

Big & Baggy on the ramps

Ramps and runways this Spring Summer 2021 were coloured spacy denims. Balenciaga brought ultra-loose, ultra-large, ultra-low waist cut jeans which was no less than the comeback of Gangsta rappers style! While Chanel went straight silhouette with high waisted, Gucci added the 70s style kick flare to it. Dior’s denim collection was an irresistible concoction of cargo and flare.

Not to forget, Celine’s retro meets ankle-length jeans which had a breezy Spring Summer aura. While Lou Dallas added embellishments to the baggy jeans, Chloe and Etro were advocating cool and casual coloured denims.

Going Big With The Stars

With big jeans getting this much-needed hype, how could celebs be far behind from decking up all cool, caz and comfy? While Kylie Jenner was flaunting her coloured gangsta style baggy denim, the other sister Kendall Jenner went all sassy with the flared up big jeans! Where Sofia Richie was all glam vibe to the cropped jeans, Dytto, Dua Lipa and Ariana Grande were dwelling in the lazy, comfy vibe o’ airy big blue jean. Reese Witherspoon was all cool and casual mama staying all homey, and up in trend! 

Hailey Bieber was all tomboy-ish in her all over denims with baggy jeans, while Sadie Sink surfaced with the feminine touch of big flared-up jeans.

On the homefront too, big jeans were flowing with the breezy Summer air. With Deepika Padukone and Jacqueline Fernandez going all groovy and jumpy in flared cropped-at-ankle denims, it was a comfy style to follow. Mouni Roy, Aditi Rao Hydari and Shanaya Kapoor’s loose fitted denims were bringing out the hot and cool, all at once!

The Big Jeans Collection

With laid-back vibes and a distinctly 70s look, it’s a new way to go denim every day! Taking inspiration from this breezy structure of big baggy jeans, we have created a range in gold and diamonds. This collection with flowy strands moves with you. Adding up to your style, these precious breezy jewellery hold the casual-comfy vibe of this Spring Summer 2021.

 

Designer’s Quote:

Baggy, laid-back, cool and truly loose jeans were The highlights of Spring-Summer 2021. Moving away from skinny silhouettes, comfort was on everyone’s mind & wide-legged jeans added just that. Translating this big jean trend, we created a range in gold & diamonds with breezy, flowy strands & geometric motifs. A parallel play in action, get ready to fall for the new casuals!

Check out some gold and diamond jewellery from our collection:

While you’re all set to go wide-legged and baggy in boyfriend jeans format, add a hint of gold and bling of diamond to it. And then, you’re all set to groove with the comfy vibe of the season. 

 

Explore the Big Jeans Collection here!