AW-18/19: Bow Down to The Fashion Trend #teaser

Statement accents can turn the drabbest of the outfit to red carpet stunners.

And AW18/19 was all about making a strong entrance and leaving a lasting impression. In the pursuit of which, many trends from yesteryears re-surfaced on this season’s runway. From the bling-tastic Disco Sequins to fabulous Fringe and now flamboyant and OTT bows, these trends have arrived and how!

Statement bows have given #OOTDgoals a whole new meaning. This extravagant trend from the Autumn/Winter 2018-19, has a familiar air of ease and flamboyance about it.

Fashion trend
Instagram @Halpernstudio

All About the Bow Trend

Fashion is all in the details! The big bow trend is, therefore, a true testament to that. With its unmissable presence, bows are all the detailing you need to elevate your look. So, this season stay on trend and wrap yourself in a colossal bow, for that’s all the embellishment that you’ll need to stand out!

Fashion Trend
Edieb Campbell

The Divas

Nicole Kidman stepped out in a massive blue bow gown at this year’s Oscar red carpet, while forever fashionable Rihanna endorsed this trend in a big, bright white-lace bow pant-dress. Special mentions – Chrissy Metz (from the latest ‘This Is Us’ fame) in her gorgeous bottle green gown and Hailey Baldwin’s (Read Mrs Beiber) bubblegum pink dress by Christian Cowan.

Fashion Trend
Nicole Kidman at the Oscars, 2018
Fashion trend
Chrissy Metz

Celebs and fashionistas all over the globe seem to love this concept of accent closure – The Big Bow! These attention-grabbing pattern spruces up even the dullest of ensembles and turns it into a red carpet outfit.

Fashion trend
Hailey Baldwin in Christian Cowan

Designers’ Seal of Approval

After being in the limelight for his outrageous Disco Sequin collection, Halpern is going all out with big beautiful Bows. Not just him, every top of the line designer, from Tom Ford, Chanel, Marc Jacobs, to Oscar De La Renta, have included at least a hint of bow accent in their collection this season. The forerunners for this trend were Ulla Johnsons, Vivetta, Givenchy, Giambattista Valli and Marcel Ostertag.

fashion trend
Instagram @MarcelOstertag
fashion trend
Markbumgarner FW 2018

All About the Bow Trend

Trend: Statement Bows
Season: Autumn Winter 2018-19
Macro Trend: Madame/Cocoon

Bows are everywhere! From hair accessories to tie-up accents and sleeve/neck adornment. It’s an easy trend to interpret, create and can be easily replicated into numerous DIY motifs. On the runways, bows are primarily displayed against mustard shades, olive green palettes and brick tones. The big statement bows are mostly droopy and in dark colours. The statement bows this time make the ladies look like presents under the tree that you simply must unwrap. There is a certain sex appeal to it while also managing to stay classy.

– Classy
– Sophisticated
– Well-dressed
– Understated sexy
– Ultra fashionable

– Composed
– Calm
– Confident
– Experimental

– Formal party wear

Key Highlights
– Statement Bows
– Side Bows
– Half Bows


fashion trend
Rihanna (Instagram @badgirlriri)

And, while you bask in the fabulousness of this trend and start your own bow show, mark your calendar to check back here. We have a fab new collection in the making!

AW-18/19: Bow Down to The Fashion Trend #teaser
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AW-18/19: Bow Down to The Fashion Trend #teaser
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