S/S 19: All Things Sunny, Lemony and Delicious! #trendalert

Make way for the brightest and boldest shade of the season – ‘Cause nothing says Spring like this colour trend!

After earthy tones, flouncy frills and the beach effect, one thing was clear. That everyone is ready for Spring. And that too, in all its brightness and casualness. Adding to that list, here’s another trend to grab a piece of right off of the shelf! The colour trend of the season, Yellow is ready to shine through, in all its zesty shades and lemony flavours.

One of the oldest colours in art history, yellow has been associated with sunlight, spring flowers and summer through the decades. Dating back to Ancient Egypt and Rome, the shade was also adapted as the Chinese imperial colour in the 6th century. The colour has been correlated with the Sun God in countless religions, as well. An approved choice of royalty, it has been a part of every monarch’s wardrobe. A colour of happiness, optimism and new life, Yellow has all the bright and sunny vibes that you need this Spring summer 2019.

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Oscar de la Renta – Spring Summer 2019 New York Fashion Week
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Instagram @moschino

‘And It Was All Yellow’

The Oscar nominee film, La La Land, led the beginning of the yellow parade with Emma Stone’s dress – it proved to be A Lovely Night, after all .

Whether it is Etro’s super vibrant mix of colours and prints or Brandon Maxwell’s colourful solids, yellow was making a comeback this season in shades as bright and fresh as the sunlight. Ranging from Lemon Verbena, Marigold Yellow to Aspen Gold and Mango Mojito, the ramps were full of positive energy. From Moschino’s squiggles and power shoulder combo, Emilia Wickstead’s layered bow dress, to Rochas PU and feathers version, the hue saw a range of silhouettes. Defining the multifaceted woman of today, there was something for everyone. Carolina Herrera’s collection, on the other hand, was like a Spring greeting. With a series of yellow coats with a floral touch, skirts and off-shoulder dresses, the runway made us soak-in the warmth.

This vivid colour was not just for the bold, but also came up as minimal additions. While Givenchy’s collection displayed the importance of colour block with its subtle yellow pop-ups, Rodarte’s version had all the makings of a sunny yet feminine disposition. Balenciaga’s version of a shirt dress was a true testament to the woman of today – Trendy, relaxed and all set to go! All in all, yellow this season is not just an option for your day wear but also for your evening wear too.

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Instagram @shailenewoodley – Carolina Herrera

Yell A Yellow!

As keen as the designers were to include this colour trend into their collections, the fabulous divas weren’t far behind either! From Jada Pinkett Smith flaunting her off-shoulder gown, Celine Dion with the power suit and Rita Ora in Escada’s striped wonder, there was a lot of brightness around. Our Bollywood stars weren’t too far behind with the shade. Madhuri Dixit, Kajol, Kriti Sanon, Alia Bhatt, Aditi Rao Hydari – you say the name and there’s a diva with the perfect yellow outfit. Go vivacious or go bold, there’s a lot to choose from.

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Instagram @kajol
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Instagram @celinedion
All About the Yellow Trend

Trend: Fruity Yellow

Season: Spring Summer 2019

Macro Trend: Sports & Nature

With all its optimism, hope, fun and sunny shades, yellow took over the ramps and runways in its bright hues. Combining the silhouettes of ruffles, pleats, bows and even feathers, yellow was certainly in town for every woman’s wardrobe. From Lemon Verbena to Mango Mojito, the mood this Spring is definitely towards the bright side. Go with a bold base option for the day or pick up a zesty monochrome pantsuit, the choice is all yours!


  • Confident & Outgoing
  • Happy & Cheerful
  • Imaginative & Creative


  • Fun
  • Vibrant
  • Light


  • Casual Outings
  • Outdoor Events


So pick up that yellow hue that you’ve always wanted to add to your wardrobe or maybe experiment this season – no one can judge! So, while this shade is the colour of the season, Everyone is going to be a part of this mood this Spring season!

And while you’re picking out the perfect yellow shade, need we say, we might have something in store for you? *wink*

S/S 19: All Things Sunny, Lemony and Delicious! #trendalert
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S/S 19: All Things Sunny, Lemony and Delicious! #trendalert
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