SS’20 Trend: Sustainable Fashion #TrendAlert

This Spring Summer 2020, think recycle, think reuse, think ethical! Fashion is taking a turn this season, for the environment.

Our Earth has been calling out to us for quite some time now. With the increasing pollution and the changing climate, there’s been a lot of things. And this season took inspiration and called out its support for just that. Fashion got increasingly conscious this season and decided to take a more sustainable route. With lesser productions, streamlined shows, recycling and upcycling materials, the atmosphere was raw. However, they also showed us that anything is possible.

The Sustainable Storytellers

London Fashion Week became the first ‘positive fashion’ platform for sustainability, with new brands and designers showcasing their takes. Vivienne Westwood’s quote – ‘Buy less, choose well, make it last’, was very evident in her collection this season. With unused fabrics, squiggle patterns and panelled shirts, there was a medley of colours and prints. Similarly, taking a stand for Save Our Seas’ Marine Serre themed her collection as ‘Marée Noire’ meaning ‘Oil Spill’ or more literally, Black Tide. Using recycled plastics, reclaimed hardware and other leftovers, everything was eco-friendly. From the clothes to accessories – it was unlike anything.

Instagram @Viviennewestwood
Instagram @Marineserre_official

Another champion for the sea was Tiziano Guardini. Taking inspiration from waves itself, he created a range filled with colours and patterns . And, above all, this was just the decoration! The fabric itself was made from cruelty-free and bio silks, cellulosic Tencel fibers and organic denim for an end-to-end sustainable aim.

Stella McCartney’s collection comprised of scalloped ends and patchwork panels of recycled fabrics, while Alexander McQueen used deadstock supplies. With lace additions to leather and recycled plastic outfits, it was a blend of black and white.

Gabriela Hearst, on the other hand, merged their old delicate fabrics with made-in-NYC handcraft. Now that’s a blend that had the best of both worlds! From mesh, macrame additions to even tassels, the ramps had it all. Likewise, Dior and Dolce and Gabbana showcased Jute foliage and natural-dyed outfits, while Marni brought out clothes from their archives. From Simone Rocha to Koche, ethical was clearly the new fashion.

With Vivienne Westwood’s quote of – ‘Buy Less, Make it Last’ echoing through, Tiziano Guardini’s Atlantis inspiration and Marine Serre’s  recycled plastic incorporation – it was an inspiring affair.

Engraved & Engaged

After the ramps and runways took over the talk of climate change, the celebrities too were ready to take it forward. With Greta Thunberg leading the charge of change, of course. Celebs of the likes of Florence Pugh and Saoirse Ronan glided across the Oscars carpet with recycled outfits. On the other hand, there was also Joey King, Amber Valetta, Laura Dern and Rachel Brosnahan taking part in this eco-friendly trend.

Instagram@Gucci – Saoirse Ronan
Instagram @Gabrielahearst – Gisele

On the home ground too, sustainability became the talk of the town with Jhanvi Kapoor x Grazia’s edition of Repurpose, Relove, Recycle theme.  From Dia Mirza, Aditi Rao Hydati, Alia Bhatt to Lisa Haydon and Sunny Leone, the poise of nature, was evident.


Ethical is the new fashion was the call of the red carpets too! And the celebs were more than ready to stand for the environment.

Instagram @DiaMirza

Leaving a Sustainable Imprint

Ethical, sustainable and eco-conscious are no longer just words, but a global cause. With organically sourced materials, recycling and upcycling, fashion was changing. Standing in solidarity with the trend, we created a range with uneven gold patterns & engraved natural motifs.

Take a peek into our collection:

So go ahead…take a step towards sustainability. Buy wisely, recycle, upcycle and take a peek into your creative side. While you play with your clothing, add a little engraved gold to your collection too!

Let’s leave something better for the future, shall we? 

Check out our Eco-Conscious Collection here!

SS'20 Trend: Sustainable Fashion #TrendAlert
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