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Ignite Your 24/7 Fashion! #Artof24x7Fashion

Every moment is good, every moment should be celebrated. And when fashion is 24×7, your gold should be too! Aren’t you tired of only decking up for a special occasion? The day you look forward to when you plan your outfit, your jewellery and down to your shoes? All well-coordinated and your gold jewellery ready for an outing, only to be kept back in the locker after the day is done. Why don’t we celebrate every day? Why shouldn’t gold be a part of it too? It’s time to gold it up! Whether it’s 10 am work meeting, a brunch outing, a coffee run or time to hit the dance floor – Gold belongs in your every day and every moment. Gone are the days when gold was supposed to be part of your special occasions only and even more so, a part of your locker. It’s time to let…

AW 20/21: It’s Fringe-Style Season! #Styling

Eeny, Meeny, Miny, Moe, Let’s have some FRINGE on the go!! This Autumn-Winter 20/21, you just can’t get away without having some fringy added to your wardrobe! While runway trends of Autumn-Winter 2020/21 are gradually making their way to the street style, one trend has specifically gained popularity among the masses pretty fast. And that is the – FRINGE trend! Fringes have been swirling and spilling on the ramps, red carpet and several OTT platforms this season. The designers and street style elites’ thoughtful take on fringe undoubtedly brought refinement to this trend. It won’t be wrong to call it, “adding clever accents”! From flaunting woolly fringe coats to long strands,  hemline add-ons to whatnots, fringe was flowing all around! From Prada’s revolutionary take on busting the “cliche’s of femininity” by adding silk fringes instead of gems and stones, to Givenchy zeroing in on fringes and feathers, these extra-long fringes…

AW 20/21: For the Love of Bows! #TrendAlert

Bow & Breezy is the new in thing! This Autumn-Winter 2020, bows are back in the game and with a whole innocent lookout! From women wearing hair bows in the Victorian era to OTT bows of 2018, this trend has gone back and forth on style over the years. Be it 1940s, when teenage girls wore it as a sign of surmounting femininity or the cushiony large posh bows of the 1980s – bows have been a part of fashion since forever. And yet, this season they are here with a new take! The Bow Squad! Bowing to the playful feel of bows, this season the ramps were packed with knots, ribbons and whatnots! Designers were not only placing bows on top of hats but also adding them to dresses as neckties, tulle additions and more. Christopher Kane added the bling to bows with his retro meets mod vibe while…

SS ’20: Make a Babydoll Statement! #TrendAlert

Think comfy, think breezy, think short and sweet! Closing the Spring-Summer 2020, Babydoll is in, in all its lace, ruffle and fun-filled format! Babydoll dresses first appeared in 1942, thanks to Sylvia Pedlar, when America saw a fabric-shortage during World War 2, and the rest, as they say, became history! Babydoll gained popularity in 1956 when a movie named Baby Doll came out with Carroll Baker playing the role of a 19-year old nymphet. Paving its way for clothing for adults, it was the era of the ‘kinderwhore’ look that defined the lingerie in the 90s. Easy Breezy, Soft & Sassy! Taking the sensuous yet breezy route, the ramps were filled with the Babydoll vibes. With short dresses, ruffles, deep necklines and flowy fabrics, it was a whole lotta feminine affair to fall for. The Brock Collection reminded us of detailings that are essential. With bows, ruffles and flared dresses,…

SS’20: Ode to the French Suave! #TrendAlert

Say hello to a classic refresh! Think knee-length skirts, ruffles, pleats and all paired with boots! We’re bringing back the French fashion and in all its poise too. Bourgeois fashion is back! And with a modern twist too. This trend is carrying on this season with one side depicting the 70s classics and the other adding on that tinge of sophistication from the millennial era. With contrasting mod prints, bohemian layers and retro accessories, it is the formal blend that anyone was Ever looking for. Parisienne Posh The designers were all set to add on a new flair to this trend. From Victoria Beckham’s buttoned-up approach to neat pencil skirts that were the Gucci show, there was a lot to watch out for. Celine’s collection was the perfect ode to this Parisian trend. From leather jackets, bow-ties, pleated skirts, ruffles and all things feminine to knee-length boots and practical bags,…

SS’20: It’s a Total Blackout! #TrendAlert

Black is making a comeback this season, in all its haunting and daunting ways! Spring-Summer 2020 just got a new colour trend people!! And that too, a universally loved one. Quoting Coco Chanel, “When I find a colour darker than black, I’ll wear it. But until then, I’m wearing black!”, holds true for all of us. Even though we like all the vibrant colours of the rainbow, Black holds a special place in our hearts. And this season, it’s all about going head-to-toe in this colour trend or pairing it up with vibrant hues – which honestly, we don’t mind. At. All. The colour Black became a statement during the #MeToo Movement that started in 2017 and then later with the Times Up Movement of 2018, where women stood in solidarity against sexual harassment. The Golden Globes red carpet was filled with these neutral-powered outfits as well. Later a group…

SS’20: The Safari Explorers! #TrendAlert

Utility meets Indiana Jones this season! From pockets galore to Earthy tones and yes, heels, it’s a new feminine-yet-confident style to try on! The Safari style made a comeback this Spring Summer 2020, and after all the Bermuda and Tropical craze, this trend was bound to happen! With an easy to carry, full of Summer vibe and effortlessly cool look, this trend had a 70s revival feel with belted skirts, jumpsuits paired with tucked-in shirts in both prints and flowy fabrics. Adventure in Poise The ramps and runways were all about poised looks in cargo pants, gladiator shoes and jackets. Lots and lots of jackets! Inspired by the Military clothing of the late 19th century, it’s not about crisp drill clothing, but a little more Summer. and Dolce & Gabbana did just that. With a hint of Tropical to their explorer outfits, there were shorts, trench coats, jumpsuits paired with…

SS ’20: All About Rock Star Tailoring! #TrendAlert

Say hello to the new power dress of the season! The key highlights? Imagine the 70s, the Disco collar, long blazers, waistcoats and flared pants – all coming together to form the suit. The Pant Suit. Quoting Barney Stinson (’cause of course we have to!), it is time to Suit Up! And that too, in all the vintage looks and three-piece suits. Low slung trousers, power shoulders, disco collar and an array of colours were visible across all the ramps and runways. A key element of the 1970s, the pantsuit was about pursuing equality as women entered the workforce. One of the major influencers of the Pantsuit was the movie Annie Hall, which showcased Diane Keaton wearing this attire on a daily basis (and pulling it off, if we must say). Margot Kidder in Superman (See: Louis Lane) was also a suit – spiration if we must say! Keeping it…

SS’20: Groove Into the 70s Era! #TrendAlert

Whether it was about Stayin’ Alive with the Bee Gees, being the Dancing Queen with ABBA or a Champion with Freddie Mercury… the 70s were totally lit! Annnnnddd ready for a comeback! The 70s made a flashy entrance in all it’s Disco format this season. With a clash of prints and a kaleidoscope of colours, the retro vibe was hard to miss! Pairing floral print with stripes or colour-blocking with hallucinating patterns, everything was in. Polka dot it, stripe it or just let your imagination take over, anything and everything works! The 70s era was essentially a time of self-expression, anti-war movements, hippies and how can we forget – Disco. After all the blunders of 60s, the youth was ready to maximalize their clothes and their expressions with it too. Music was one such stream that influenced fashion in a big way. The 1970s became a musical bridge for the…

SS’20 Trend: Sustainable Fashion #TrendAlert

This Spring Summer 2020, think recycle, think reuse, think ethical! Fashion is taking a turn this season, for the environment. Our Earth has been calling out to us for quite some time now. With the increasing pollution and the changing climate, there’s been a lot of things. And this season took inspiration and called out its support for just that. Fashion got increasingly conscious this season and decided to take a more sustainable route. With lesser productions, streamlined shows, recycling and upcycling materials, the atmosphere was raw. However, they also showed us that anything is possible. The Sustainable Storytellers London Fashion Week became the first ‘positive fashion’ platform for sustainability, with new brands and designers showcasing their takes. Vivienne Westwood’s quote – ‘Buy less, choose well, make it last’, was very evident in her collection this season. With unused fabrics, squiggle patterns and panelled shirts, there was a medley of…

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