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SS’21: The 50 Shades of Red #TrendAlert

What do the Spartans, Mars and Rubies all share in common? The vibrant and energetic colour Red! This Spring Summer 2021, get ready for the takeover of Red on the ramp in flirty glitter and frills to sophisticated chic. Indeed, painting the town Red! Have you ‘Red’ its story? Deep-rooted in history, Red represented social status, religious rank and cultural identity, among others. Cultures across the globe have different interpretations for the colour and hold it with the highest of values. The shade was favoured for its chromatic value and considered emotionally intense. Endlessly alluring, Scarlet is passionate, adventurous and energetic. A hue that packs a power punch indeed! Red-Hot On The Runway Energetic as it is, Red is a powerhouse on the runway too! Scarlet, Garnet, Maroon and Crimson, designers splashed red all over the ramp this season in head-to-toe monochrome looks. There was romance in the air at…

SS’21: Cinch it Up This Spring! #TrendAlert

Spring Summer 2021 brought many quirky and exciting trends to follow. One of the trends which are to stay is of the belts over the dress. Let’s pick any belt from our wardrobe and give our fashion a cinched upgrade! Are you all in to cinch it up? A Cinched-Up History During Rennaissance, the belts of different materials came into women’s lives, not just as an addition to fashion, but for better health too. Health? Yes. That was a time when having a tiny waist was obsessed over trend, and to have that tiny waist look, women used to suffer under the pressure of tight corsets. Belts over the dresses brought a very smooth and comfortable illusion of a tiny waist, which ultimately became a boon for the ladies. Over the years, belts took various forms, and many experiments were done over the size and shape of the belts and…

SS’21: The OTT Ways of Sleeves! #TrendAlert

Puffed sleeves have been an on and off trend for years. Reminiscent of the Victorian era, this Spring Summer 2021, the decadent puff marks its bangin’ return on the runway! Initially an ode to Victorian romanticism, the balloon sleeves have been translated to various iterations over the years. From exaggerated maximalism to variations in the structure, designers have experimented this season with a dramatic flair. From Leg-o-mutton, balloon-y bishop sleeves to oversized, voluminous forms, this trend is larger-than-life this season. A Puff of History The exaggerated puffed-up sleeve was a regular shoulder adornment during the Rennaisance Era. However, by the turn of the 19th century, it saw a more toned-down development. Moving away from the multi-layered puffiness, women moved on to long and loose sleeve styles. The puff sleeves saw their reemergence in the 80s when legendary fashion mogul, Christian Lacroix, made it his new muse. His ‘Pouf” dress blew…

SS’21: Time for a Fiery Shoulder Take! #TrendAlert

This Spring Summer 2021, it’s time to embrace the spirit of the strong shoulder! Are you ready to slay with the fiery strength overlay? A Powerful History Most of the major trends of this season are bright, positive, and powerful. One such powerful take is of strong and sharp shoulders. This SS’21, the fashion world embraced the power shoulders with a femme fatale edge like never before. Sharp shoulders have their roots in the 1930s, courtesy of fashion surrealist, Elsa Schiaparelli. Her inspiration for that upside-down triangular-shaped shoulders were the American Football players. Bringing that androgynous style into the feminine world was quite a feat in that era. Edgy shoulders style really took off around World War II as more and more women started entering workspaces. In a race to fit in a male-dominated space, women took their fashion through an androgynous update! Shoulder Stride On-Ramps While edgy shoulders are…

Discover Jewellery to Match your Emoji Mood #WorldEmojiDay

Why use words to say something when you can just emoji it? Emojis have taken the world of text messaging by storm, leaving everyone smitten. With text getting shorter and shorter, abbreviations are just not enough. The LOLs and the ROFLs don’t work as well as the laughing face with tears rolling down does (sometimes even when you’re not really in the mood to LOL, oops). These funky little characters are always to the rescue, even in the most uncomfortable of situations. Don’t know what to say? Slap in an appropriate emoji to avoid that abrupt end to a conversation. If only we could do that in real life too. So this World Emoji Day, we decided to pay homage to these little guys. We rounded up a few of the most used emoji’s and matched their whimsy with our jewellery. Read on to know which of our jewellery complements…

5 Ways To Go From LBD To MBD #Styling

The LBD is a fashion staple in all our wardrobes. Spring Summer ’21 witnesses the transition of the LBD to the MBD. Check out this little guide that will help you style your Little Black Dress into the Modern Black Dress! Everyone loves a versatile piece like the fashionably classic Little Black Dress. It’s a style that can be dressed up or dressed down, depending on your mood. With the onset of fashion’s new era favouring comfortable clothing, the Modern Black Dress or MBD carries the torch. A dress as versatile as the LBD, it’s an everyday ensemble for the perfect transition from work to play. This trend is all over the runway, with even the stars pulling out their A-game wearing the MBD. And the best part about it is that you can too! No need to shell out; pick out an LBD from your very closet and style…

SS’21: Say Hello To The Modern Black Dress! #TrendAlert

The Spring-Summer 2021 is all about how fashion meets comfort. And what’s better than a versatile fashion statement piece, like the LBD, riding on this latest trendsetter? With every major event or crisis, Fashion has constantly adapted its narrative. The work of designers like Coco Chanel and Cristian Dior, between the two world wars, are notable examples of new design solutions. The ongoing pandemic certainly seems to be the next trendsetter. While quarantine and work-from-home became the 2020-21 theme, this season’s fashion statement, too, took inspiration from the situation. With back to back online meetings, comfort took the prime seat. So, it’s not a surprise that fashion has swerved into relaxation mode. And being stylish can come with just as much ease when the classic Little Black Dress dons a comfy look as the Modern Black Dress. A Little Black Dress’ Story Going back to the 1920s, the LBD made…

The Best of June! #TopSellers

June has been a month of gemstones! People are filling their carts fast, and we have got everything sorted! What are you waiting for? Check out these best of June and decide for yourselves! Continuing to the zeal of May, June could also be seen brimming with the energies of a newfound freedom! Hence, our fashion also needs a needed update as per happenings. Don’t you think? While your clothing wishlist is full, take a look at some trendy and chic precious jewellery to go with it. Then why wait? Start off with adding the best of bests from the gone month to break the ice! After all the best part of shopping precious jewellery is – The jewellery wishlisting!  With close to 300 new designs every week, there is always something new for you every day! You want gold – we have gold. You want diamond – we have…

SS’21: Go Bold with the Second Skin! #TrendAlert

The Spring Summer 2021’s clingiest trend is here! As chic, and as fashionable! So, read on to check out this second skin that you NEED to adorn for that fashion high. During the pandemic, the world of fashion got affected to a great extent. So, did the ways of clothing and accessorizing. Both have gotten an upgrade accordingly. Indeed, the fighting spirit has covered the fashion street as well. With many other trends like leather, netting, and military, the idea of adorning a second skin is also in the same queue. Just as, the prime focus was on dressing that complements the outline of the body, so is this trend – all about protecting and flaunting too! How the body-hugging style accentuates the curves and the flows! Subsequently, one can say that the outfit acts as a complementary skin. With clingy, ribbed, and mesh pieces, this trend is here to…

Best Steals: Top 10 Deals You Shouldn’t Miss! #Offers

Why just parties, occasions and festivals? Gold is for every day, is what we believe in. Why wear a gold necklace only during Diwali, or at your cousin’s wedding? Why not to your office to work? How about a bangle to the pub? Breaking the stereotype around gold jewellery, we are here with the best gold jewellery for your everyday. And with the best deals, you wouldn’t say NO to! We, at Melorra, believe in bringing fashion into all our lives, with utmost ease! Changing the traditional ways of wearing gold, we bring you more lightweight, and everyday fine gold jewellery for your 24*7. And quality plus authenticity are always on top – that’s a promise! You can wear gold and diamond all day every day to your work, parties, even while casually relaxing at home. Because who says we can’t get ready for ourselves! 😉 With new…

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