SS’20: Scarves, Scarves & More Scarves! #TrendAlert

There’s a new clothing game-changer in town with knots, stitches and Summery flows! Any guesses? It’s the era of the Scarf! And NOT in an accessory format.

Scarf, scarf everywhere and not just in the hair or air. Scarves this Spring-Summer 2020 have taken a turn towards mainstream clothing. In all it’s print and quirky formats, this season it’s all about the drapes and wearing them as clothes rather than accessories. From pants to tops to even dresses, there’s a scarf realigned for all looks. This silky addition is being called the ‘Scarf Dressing’ which is the new street-style to make way for.

Fasten it, Knot it or Dress it up!

The ramps and runways were going head-over-heels with this trend! While Burberry was adding on these silky flows to formals and neutrals, Erdem was all about the print play. Combining various print patterns and colours together, it was a sight-stunner like nothing else. Emilio Pucci’s collection reminded us of the beach and all things bohemian (*sigh*). With ponchos, headdresses and sequined outfits, it was the ultimate way to scarf it up!

Dolce & Gabbana had the whole tropical theme to their collection, and scarves were all set to be a part of it. From halter-tops to sarong wraps and multiple scarves stitched together, a lot was going on. Especially with all the multi-coloured tropical prints! And it wasn’t just pairing numerous prints together, but textures too! Call it what you may – but it was surely a colourful affair.

Preen was all about layering and experimenting with scarves as dresses, while Altuzarra showcased Polka in a scarf dress format. Versace, on the other hand, was all about vibrant multi-colour shades. With mismatched prints and colour block too, there was a whole new attire with all the Sunny, Summer vibes. Pyer Moss’s colour play of shrugs and Lanvin’s scarf pants were also a part of this quirky trend.

Scarfing in up Any Many Ways!

After all the ramp love, there were scarves on the red carpets too! While Gigi Hadid was all about flaunting the scarf in a minimalist manner, there was Suhana Khan’s off-shoulder top that grabbed a lot of attention. From Deepika Padukone, Ananya Pandey to Rhea Chakraborty and Rakulpreet, the stars were shining with their very own scarf versions.

The Scarf Collection

While all the scarf-love was visible across ramps and red carpets, we just had to translate it to gold! Taking inspiration from the flowy feels and the vibrant prints of a scarf, we’ve created a collection in gold and cutwork patterns. For the woman who’s all about experimenting, this trend is the new mark to hit!

These silky, slinky scarves were clearly calling out all Summer looks for a challenge. Translating this flowy and breezy trend, our gold range included tropical flowers in a cutwork pattern to complement the elegant prints!

– Hemali, Jewellery Designer.

Designer Moodboard

Check out our never-seen-before scarf aesthetics!

scarf scarf it up scarf knots cheery scarf ring scarf mantra danglers My Kinda Scarf bangleSince now you’re all set with the new scarf trend, go out and explore your style! Get creative this SS20 and flaunt this bold yet quirky scarf trend in all it’s grandeur!

Explore our entire Scarf collection here!

Summary
SS'20: Scarves, Scarves & More Scarves! #TrendAlert
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SS'20: Scarves, Scarves & More Scarves! #TrendAlert
Description
There's a new game-changer in town with knots, stitches and flowy looks! And NOT in an accessory form.
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Melorra
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