SS’18: White Suiting – Fashion Stands in Solidarity! #trendalert

               The Future Is Female – and White Suiting is Here to Prove it!

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Fashion has always documented change in the society! And, with such a massive undercurrent of change declared by recent campaigns, such as – #metoo, #timessup #wearwhitetovote, the fashion fraternity has taken notice and how! The result is evident in every fashion show, and every celebrity’s red carpet look! This power trend is – White Suiting – a solid representation of this year’s most significant macro trend – Power Woman.


Marchesa Spring Summer 2018 fashion show during New York Fashion Week
Tom Ford Spring Summer 2018 fashion – New York Fashion Week

Endorsed by the Best!

When we say, ‘white suiting’ is everywhere and in everyone’s wardrobe – we mean it, proof? International designers, the likes of Tom Ford, Dolce & Gabbana, Marchesa and many of similar fashion stature made sure to endorse this trend prominently in their Summer/Spring 2018 line. Now, aren’t these proof enough?

Hillary Clinton speaks at her primary night victory rally at the Brooklyn Navy Yard in New York.

A Time to Rise, A Time to Shine!

When Hillary Clinton showed up in her all-white suit for Donald Trump’s presidential inaugural ceremony – the fashion fraternity, along with the world, sat up and took notice.

It was a pure moment of power!

But, it is not the first time fashion is used as a tool to start a revolution – Suffragettes from the 1920’s did the same. But, while they wore white to get women  back then the right to vote, today the white campaign documents a cultural shift that demands equity and respect for women all over the world.

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Melania Trump

Solidarity from the Red Carpet

Along with raising their voices, and pitching in with their share of #metoo experiences, celebs worldwide swapped their usual red carpet looks from extravagant couture gowns to fashionably styled white suits. From international stars, the likes of Charlize Theron, Cate Blanchet, Priyanka Chopra to Sonam Kapoor, Kareena Kapoor, Disha Patani, has had us drooling at their white suits!

An attendee during Milan Fashion Week.
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The shift in the suiting silhouettes!

The reinvention of white suiting this season has not been entirely literal to say. While the idea of exuding power with fashion is the official stance, the variation has been brought in by changing the traditional silhouette of pant-suit. Today, power dressing in white suit means loose-fitted blazers with square (read: broad) shoulders, flowy fabric that retains glimpses of femininity and suits that are understated but crisp in structure.

Bring out the power wears, as we bring to you power-packed jewellery; a true reflection of white suiting, in our latest line of jewellery – White Edge Collection.

So, ladies, it’s time to suit up!

SS'18: White Suiting – Fashion Stands in Solidarity! #trendalert
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