SS’20: Groove Into the 70s Era! #TrendAlert

Whether it was about Stayin’ Alive with the Bee Gees, being the Dancing Queen with ABBA or a Champion with Freddie Mercury… the 70s were totally lit! Annnnnddd ready for a comeback!

The 70s made a flashy entrance in all it’s Disco format this season. With a clash of prints and a kaleidoscope of colours, the retro vibe was hard to miss! Pairing floral print with stripes or colour-blocking with hallucinating patterns, everything was in. Polka dot it, stripe it or just let your imagination take over, anything and everything works!

The 70s era was essentially a time of self-expression, anti-war movements, hippies and how can we forget – Disco. After all the blunders of 60s, the youth was ready to maximalize their clothes and their expressions with it too. Music was one such stream that influenced fashion in a big way. The 1970s became a musical bridge for the rebel code of the 60s and the happy songs of the 80s. The counterculture of punk, rock and disco was constantly evolving during this period. While punk rock was the next big thing, disco was initially an underground movement. However, post the release of Saturday Night Fever and John Travolta busting a move, Disco became a mainstream genre and peaked in the late 70s.

Groove is in the Heart

The ramps were legit tripping with this trend. Louis Vuitton’s show received raving reviews for Nicholas Ghesquière’s collection. An amalgamation of all things 70s – the collar, straight dresses, multi-coloured prints, fringes, boots and whatnot, it had Everything. No doubt the audience was in love. Marc Jacobs wasn’t far behind either! From floral pants to multi-coloured ruffle outfits, his collection followed the theme of one individual – one story.


While Preen and Erdem showcased clashing colours and floral prints with an eclectic vibe, Paco Rabanne took the metallic finish route for his collection. Marni and Moschino, on the other hand, took a hand-painted path with all contrasting shades you can think of. With clashing patterns and almost surreal feels, it was like finding peace within the chaos. Meanwhile, Pyer Moss took the musical inspiration quite literally, by adding guitar prints, keyboard bags and patterns to his collection.

The 70s Takeover

House of Holland was also set to join this parade with multi-coloured polka print on ombre hued garments. From lace, high hemmed Lurex dresses to slogan T-shirts and athleisure too, Holland definitely wanted us all to dance our pains away! Alberta Ferretti was in the mix with his Once Upon a Time in Hollywood inspiration (see: Pussycat). From mini-skirts, bralettes to jumpsuits and straight sheer dresses, it was a 70s comeback, in both colour and black & white. Christopher Kane and Balmain too hit a more neutral note with their monotone takes.

Rixo added the hippie to the 70s, while Coach went with half-tucked shirts and graphic tees. Gucci, meanwhile went ahead with head-to-toe print look all set with old-school vintage glasses. After the ramp takeover, one thing was clear – the 70s were going to be the new energy of the season. And there’s nothing to change in that winning formula.

Celeb Psych!

After all the 70s euphoria on the ramps, the celebrities were ready to style it up! While Dua Lipa had the perfect retro look with a metallic outfit, matching skates and hairband to go with, there was also Miley Cyrus, flaunting Moschino’s ‘peace’ vibes. The style queen Jennifer Lopez was clearly enjoying the all-colour carefree mood. Talk about a movement huh? Dakota Fanning and Kim Kardashian too were experimenting with their outfits!

IG @Moschino – Miley Cyrus

On the Indian front too, the celebs were channelling their 70s dreamy moves! From Sara Ali Khan, Anushka Sharma, Bhumi Padnekar to Priyanka Chopra, Sunny Leone and Gauri Khan, all celebs all across the world were enjoying the drama and dreamy trend.

IG @ Sara Ali Khan

The Retro Groove

After all the love for the experimental 70s, how could we miss this trend? This SS20 think retro, disco, psychedelics & euphoria! Translating all the eccentric, funky and kaleidoscopic styles of this trend, we’ve added enamel on gold to create a new groovy look. From royal blues to ocean greens, there are a plethora of colours to match all your outfits.

Take a peek into this all colour collection! 

Retro groove collection Retro trend Spring summer 2020 70s trend retro trend Retro print trend

So while your wardrobe is starting to look a box of Pandora, take out your stripes and retro prints and go all out to style! Whether it’s a monochrome work outfit or a metallic one for the evening, these gold pieces are sure to add on the colour you need! 

Check out our Retro Groove Collection here!

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