“When you don’t dress like everybody else, you don’t have to think like everybody else” – Iris Apfel Colors have a language of their own. They emote, express and have the potential to sway your mood. Staring deep into the cool blue sky/ocean or walking among luscious greenery can bring about a sense of […]
6 Party Outfits to Match Our Embellished Denim Collection! #TrendAlert
Denim has always been an everyday symbol for STYLE! —–Ritu Kumar Dashing Denim is back with a Twist! Denim is always special and our go-to fashion for everyday. With the 90s nostalgia hitting everyone we can see the splurge of denim in various styles, from top-to-toe denim to a hint of it in minimalistic looks, […]
Lace Me Up This Spring! #TrendAlert
This season’s highlights – flaunt chic, hug the boho and pause a while caressing entirely with laces… Spring/Summer 2022 is here: the petrichor emanating from the lands, little blooms of bright colour between green leaves unfurling: of a little rain, seeds taking roots, splash on the mud with tie-up laces… It’s time we get […]
Sunshine on my mind#TrendAlert
“Put on your dancing shoes and tune in to Yellow Mellows cause you are stepping into the season of sunshine, warmth, and happiness!” What’s in for Spring/Summer 2022? Spring/Summer is always flavourful, fresh, and dreamy like none other, and the mood for this season is fashionable quirky, and the trend is all about ‘walking on […]
5 Hacks on Styling Your Gemstone Jewellery!
Bringing back chic and elegance with gemstones! Season after season, we all adapt to the changing trends in fashion and having said that everything shimmery and sparkly is in vogue THIS season, 2022. Be it jewellery or apparel, the fashionistas or not, everybody’s flaunting styles in shimmer. Stones are back with bolder colours and sharper […]
Get #GroovinEveryday with our Enchantress Collection!
This Women’s Day, celebrate the modern woman with our latest collection! This Dominatrix inspired look honours all the go-getter women out there! Women’s day is just around the corner, and we’re all about celebrating the women who groove every day in every aspect of life! From career ladies to homemakers to students, women of all […]
SS22: Swipe Right on Stripe! #TrendAlert
Spring-Summer 2022 begins with a fresh new trend to scan! This season, it’s time to swipe right on stripe because fashion is all about a barcode vibe! As Autumn-Winter 2021 ends, Spring-Summer 2022 envelops us with fresh fashion. And stripes are in this season! It’s a linear love for this edgy trend from all kinds […]
AW21/22: Camo is the New Fashion Ammo! #TrendAlert
AW21/22: Back to the Swingin’ Sixties! #TrendAlert
The swingin’ sixties are back this season! It’s time to style your shortest mini-skirts with some sixties-esque accessorizing! It’s Autumn-Winter 2021, but that doesn’t stop us from revisiting a foregone era. In fact, the sixties are far from long gone as this season, the latest trend on the runways and every fashionista’s closet is the […]
AW21/22: The Short, Sleek & Chic Ways of LBD #TrendAlert
The LBD or the Little Black Dress is back this Autumn-Winter 2021! Explore this classic style statement’s trendy evolution on the AW21 runway! A chic classic worn by the likes of the late Princess Diana to Elizabeth Hurley and Audrey Hepburn makes an ever-stylish comeback this season. The Little Black Dress, or ‘LBD’ as they […]